Senior Marketing Business Analyst (Insights)

If you want to:

• Translate marketing performance data into insights that drive smarter decisions across acquisition, retention, lifecycle, and brand campaigns.
• Lead the business requirements process: clarify what should be measured, why it matters, and how it links to growth and efficiency.
• Partner with Marketing Leadership to prioritize analytical needs and ensure insights are tied to strategy and impact.
• Work closely with Data Analysts and Data Scientists — shaping what questions to answer, aligning models with business context, and turning outputs into actionable recommendations.
• Analyze customer journeys, funnels, and campaign ROI to uncover growth opportunities, optimize spend, and improve retention.
• Building/collabing incrementality studies and marketing mix modeling, ensuring findings lead to real budget and strategy decisions. (considered as  a plus)
• Act as the voice of the business and customer in analytics discussions, keeping measurement anchored in outcomes, not just outputs.
• Mentor peers and contribute to best practices in business analysis for marketing, ensuring consistency in KPI definitions, requirements gathering, and insight storytelling.

And you can check off:

• Proven experience as a senior business or marketing analyst in SaaS, subscription, or digital businesses.
• A strong track record of turning insights into outcomes — e.g., lowering acquisition costs, improving funnel conversion, boosting retention, reallocating spend more efficiently.
• Excellent skills in requirement gathering, stakeholder management, and consultative communication — you make the ambiguous clear.
• Proficiency in SQL and BI tools (Looker, Tableau, Power BI, etc.) — enough to validate assumptions and explore data while partnering with technical teams.
• Deep understanding of marketing funnels, attribution, and lifecycle metrics (CAC, LTV, churn, payback).
• Hands-on experience working with incrementality tests and marketing mix models — not building them, but using them to guide budget allocation and marketing strategy.
• Strong ability to define KPIs that matter, keeping teams aligned on the metrics that drive growth.
• Skills in storytelling with insights, making complex findings persuasive for marketing leaders and executives.
• Curiosity and domain fluency in digital marketing, SaaS growth, and customer behavior.
• Strong English communication skills, both written and spoken.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• More days off: additional vacation days depending on your tenure;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 4500-5900 Eur/month. Although it may vary depending on your skills and experience.