Senior Marketing Automation/Email Specialist

Senior Marketing Automation/Email Specialist

Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a Marketing Automation Specialist , you will work with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud - nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences. 

Duties and Responsibilities:

Marketing Automation/Development and Deployment:

Serve as a dedicated resource and primary point of contact for WEX Mobility campaign production/deployment with responsibilities in the following areas:

• Work with Revenue Marketing leads and LOB stakeholders to design automated customer experiences and ad hoc email, SMS, and web personalization campaigns

• Set-up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization program 

• Leverage copy/designs created by the Content team to execute campaigns across various WEX business units 

• Collaborate with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeys

• Maintain Salesforce Marketing Cloud campaigns to keep content up to date (i.e. urls, documents, cloud pages, etc.) while maximizing performance and efficiency

• Assist with A/B testing and multivariate testing to optimize email campaigns for engagement and conversion

• Monitor email deliverability and implement strategies to maintain a high sender reputation

Performance Analysis:

Serve as a dedicated resource and primary point of contact for analyzing the performance of all Consumer Pathways campaigns with responsibilities in the following areas:

• Leverage Tableau dashboard, Salesforce and other tools to analyze campaign performance 

• Assess campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and more

• Provide insights/recommendations for campaign improvement across channels

• Develop periodic reports on campaign performance, insights and recommendations for various internal and external stakeholder audiences

Qualifications:

Required Skills:

• Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns)

• 5+ years experience delivering highly-effective digital/email marketing campaigns

• Strong analytical skills and the ability to interpret data to make informed decisions

• Solid experience with performance reporting/success measurement 

• HTML/CSS

• AMPscript

• Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences

• Ability to take initiative and lead, motivate, and oversee teams to produce results

• Team player attitude and ability to work in a high energy business environment

Preferred (but Not Required) Skills:

• Salesforce Certifications

• Basic Javascript

• SQL

• Experience with Salesforce Mobile Studio and Salesforce Personalization a plus

• Familiarity with health benefits and Health Savings Accounts (HSAs) in particular

• Experience in consumer healthcare lifecycle marketing a plus