The Role
The Senior Marketing Associate will manage driver acquisition campaigns, oversee partnerships, coordinate cross-functional marketing, and analyze market performance data to enhance growth.
Summary Generated by Built In
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realise this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.
We are looking for a proactive and driven marketing professional to support supply growth initiatives for Lalamove. This role focuses on planning and executing driver acquisition campaigns, managing supply-related partnerships, and coordinating cross-functional marketing efforts to support supply expansion. The role operates in a fast-paced environment and requires someone who is comfortable taking ownership of initiatives, working closely with multiple stakeholders, and translating business needs into effective marketing actions.
What you’ll do
- Supply Growth Campaigns:
- Plan and execute driver acquisition and supply growth marketing campaigns across online and offline channels.
- Support the development of marketing initiatives aimed at strengthening driver supply across key markets.
- Coordinate campaign timelines, deliverables, and execution across internal teams and external partners
- Partnership Management:
- Identify and manage supply-related partnerships that support driver acquisition and engagement initiatives.
- Work closely with external vendors, agencies, and partners to develop and deliver marketing campaigns and initiatives.
- Coordinate briefing, project timelines, and final deliverables with partners and stakeholders.
- Cross-functional Collaboration:
- Work closely with operations, digital marketing, and regional teams to align supply growth strategies and marketing execution.
- Coordinate marketing initiatives across multiple channels including digital, social media, content, and offline activations.
- Ensure campaigns are executed smoothly and aligned with business objectives.
- Market & Performance Insights:
- Conduct market research including competitor campaigns, pricing, and promotional tracking.
- Monitor campaign performance and key marketing metrics to evaluate effectiveness and identify improvement opportunities.
- Prepare marketing reports and insights to support future campaign optimization.
- Marketing Execution & Events
- Support the organisation and execution of marketing initiatives, events, partnerships, and promotional activities to enhance brand visibility and supply engagement.
- Assist in the coordination of marketing assets, campaign materials, and communication across teams.
What we seek
- Experience in managing marketing campaigns or coordinating cross-functional marketing initiatives.
- Strong organisational and project management skills with the ability to manage multiple priorities.
- Comfortable working in a fast-paced environment with evolving priorities.
- Strong communication and stakeholder management skills.
- Analytical mindset with the ability to interpret marketing performance data.
What you’ll need
- Bachelor's degree in Marketing, Business Administration, or any related field.
- 3–4 years of experience in marketing, campaign management, partnerships, or growth marketing.
- Experience in digital marketing, partnerships, or operations-related marketing is an advantage.
Top Skills
Digital Marketing
Online Channels
Social Media
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
