Senior Marketing Associate

Posted 4 Days Ago
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Parañaque, Southern Manila District, National Capital Region, PHL
In-Office
Senior level
Logistics • Software • Transportation
The Role
Plan, execute, and optimize paid digital campaigns across Meta, Google, and other platforms to drive lead generation. Analyze performance, run A/B tests, report insights, and recommend optimizations. Coordinate with internal teams, vendors, and partners to deliver digital and on-ground activations including roadshows and dealer events.
Summary Generated by Built In

Lala Automotive Philippines Inc. known with its brand name, Lalamove Automotive (Lala Auto) is one of the Lala brands under the on-demand delivery platform, Lalamove, in the Philippines. We are a trusted partner in driving limitless possibilities by offering vehicle financing options to help interested Lalamove Operators and Drivers to start a profitable on-demand delivery business.

We're looking for a Senior Marketing Associate who thrives in data-driven marketing and enjoys bringing campaigns to life—from digital lead generation to on-ground activations.

What you'll do:

  • Plan, execute, and optimize paid digital marketing campaigns across platforms such as Meta, Google, and other digital platform.

  • Drive lead generation initiatives and improve campaign performance through data analysis and A/B testing.

  • Monitor campaign metrics, prepare performance reports, and recommend optimization strategies.

  • Collaborate with internal teams and external partners to execute marketing campaigns and promotional activities.

  • Support the planning and execution of roadshows, dealer activations, and other on-ground marketing events.

  • Coordinate with vendors and stakeholders to ensure seamless execution of marketing initiatives.

  • Stay updated on digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.

What we seek:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • At least 3–5 years of experience in digital marketing, performance marketing, or a similar role.

  • Proven experience managing paid advertising campaigns on Meta, Google, TikTok, or other digital platforms.

  • Strong understanding of lead generation, campaign optimization, A/B testing, and marketing analytics.

  • Experience using digital marketing and reporting tools such as Google Analytics and Meta Business Suite is an advantage.

  • Willing to travel and conduct field work for marketing events and activations as needed.

  • Willing to work onsite in PITX, Paranaque City

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3-5 years experience in digital marketing or performance marketing
  • Proven experience managing paid advertising campaigns on Meta, Google, TikTok or other digital platforms
  • Strong understanding of lead generation, campaign optimization, A/B testing, and marketing analytics
  • Experience using Google Analytics and Meta Business Suite
  • Willingness to travel and conduct field work for marketing events and activations
  • Willing to work onsite in PITX, Paranaque City

Lalamove Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.

  • Strong & Reliable Incentives Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
  • Healthcare Strength Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
  • Leave & Time Off Breadth Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.

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The Company
HQ: Hong Kong
4,387 Employees
Year Founded: 2013

What We Do

Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.

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