Senior Marketing Associate, Public Access Marketing

Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service
• Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
• Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
• Responsible for achieving a budget target
• Work proactively with market research to collect customer insights for segmentation
• Responsible for product or portfolio's targeting and positioning
• Prioritize marketing initiatives appropriately given product or portfolio goal and metric
• Intimately understand the customers for the product or portfolio, including attitudes and behaviors
• Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies
• Subject matter expert for applicable products/product lines and able to field technical questions
• Incorporate new products into ongoing sales/medical education curriculum
• Assess business/sales trends and communicate to key stakeholders responsible for production
• Responsible for setting price and maintaining product or portfolio margin
• Partner with Marketing Communications to develop a communications approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
Minimum Qualifications (Required):
• Bachelor’s degree required
• 2+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)