Senior Marketing Associate, Consumer Lifecycle

Ibotta is seeking a Senior Marketing Associate, Consumer Lifecycle to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This person will play a crucial role in Ibotta’s ability to create world class customer incentive based lifecycle programs. The ideal candidate must be organized, self-motivated and analytically driven, while being capable of managing multiple projects in a fast-paced environment. 

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What you will be doing:

• Support the Sr. Marketing Manager in building and executing high impact, high ROI customer lifecycle programs primarily focus on marketing funded incentive programs 

• Analyze business trends and marketing programs to develop optimizations that improve business performance

• Deliver new methods and ideas to improve user retention, activation, and reactivation — we want you to be innovative with solving business challenges

• Collaborate with cross-functional teams to build a best-in-class user experience

• Provide data-driven recommendations to improve campaign performance, strategy and improve key business metrics

• Execute programming that supports an optimal user experience at every stage of the funnel

• Develop thoughtful lifecycle communications to support incentive programming to drive user engagement

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and the belief that a good idea can come from anywhere.

What we are looking for:

• 2-3 years of relevant marketing experience

• Bachelor’s degree in business, marketing, advertising, analytics, economics, or a related field

• Interest in incentive-based marketing

• Strong analytical skills and attention to detail

• Experience in budget management and forecasting

• Familiarity with email, push notifications, and in-app messaging marketing

• Experience with A/B testing to drive KPI improvement

• Ability to manage multiple projects and their components accurately and simultaneously

• Strong collaborator with effective stakeholder management skills

• Excellent written and verbal communication skills, with proficiency in copywriting

• Self-directed, self-motivated, and adept at problem-solving

• Ability to think creatively and implement ideas from start to finis

• Advanced Microsoft Excel skills

• Experience with Braze or other marketing automation solutions

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• This position is located in Denver, CO and includes competitive pay, flexible time off, a benefits package (including medical, dental, vision), Lifestyle Spending Account, an Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $68,000-$76,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees. 

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