Senior Marketing Analytics Manager

About Abnormal Security: Abnormal Security is a leading provider of AI-driven cybersecurity solutions. Our mission is to protect organizations from the most sophisticated cyber threats. Demand for our innovative platform continues to scale, and marketing is a critical driver of that growth. We’re looking for a Sr. Marketing Analytics Manager to join our growing team and contribute to our ambition to be a data-driven, insight-rich marketing organization. This role reports into the Marketing Operations team at Abnormal and will play a critical role in shaping our marketing analytics strategy and influencing go-to-market success.

Role Overview: We are seeking an experienced and detail-oriented Sr. Marketing Analytics Manager to join our Marketing Operations organization. This person will be responsible for owning the marketing analytics tech stack, driving system integration efforts, and evaluating the effectiveness of our marketing programs.

You’ll play a major role in building and delivering analytics reports, providing insights into top-of-funnel performance, and evaluating the impact of marketing across all channels, including sales and partner influence. This includes developing and refining multi-touch attribution frameworks to understand how different touchpoints contribute to pipeline and revenue. The role spans our global presence across Americas, EMEA, and APAC, and supports marketing efforts across all sales segments—including Enterprise, Majors, and Mid-Market.

Analytics & Reporting:

• Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints (top of funnel, multi-channel attribution, sales, and partner channels).
• Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights.
• Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI.
• Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization.
• Establish metrics, monitor performance, and deliver actionable insights on a weekly basis 

Multi-Touch Attribution:

• Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel.
• Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey.

Internal Stakeholder Presentations:

• Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives.
• Communicate key insights and recommendations effectively to technical and non-technical stakeholders.

OKR Reporting:

• Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance.
• Ensure that key results are aligned with the overall Go-To-Market strategy and measure progress toward company-wide objectives.
• Leverage analytics to inform unbiased strategies, serve as a thought partner for departmental leadership, and challenge the status quo of our operations 
• Collaborate with departmental leads to drive progress on OKRs, goals, and programs  

Technology Stack Tools:

• Leverage a variety of tools and platforms to analyze data and build reports, including Excel, Salesforce (SFDC), Snowflake, Business Intelligence (Sigma), Google Analytics, and Marketo, 6Sense, Qualified and more.
• Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow.

• 8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance.
• Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel. Experience with Snowflake, Tableau, Domo is a plus.
• Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness.
• Deep understanding of marketing technology ecosystems, including data integration and reporting tools.
• Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives.
• Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way.
• Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
• Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
• A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
• Backgrounds in Biz Ops, SaaS, and Management Consulting
• Spreadsheet guru with advanced modeling skills 

• Familiarity with marketing mix modeling and incrementality testing methodologies
• Familiarity with Account based Marketing (ABM)

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