Senior Marketing Analyst

Rapid7 is looking for a data-driven and strategically minded Senior Marketing Analyst to join our Revenue Operations Analytics team. In this role, you won't just be "reporting the news"-you'll be the investigative journalist uncovering the "why" behind our marketing performance. You will partner across the Go-to-Customer (GTC) organization to turn complex datasets into clear narratives that drive investment decisions and optimize our global growth engine.
The ideal candidate is someone who lives in the intersection of Marketing and Math. You are an expert at tracking a lead's journey from the first click to a closed-won deal, and you have the technical chops to build the models that prove it.
About the Team
The Revenue Operations team is a wide-reaching global organization comprising several functional areas, including Field Operations, Deal Desk, Incentive Compensation, and Go-to-Customer Analytics. Our Analytics team acts as the "source of truth" for the company. We collaborate across Sales, Marketing, and Customer Success to provide the insights that fuel our annual planning and daily execution. Leveraging a world-class tech stack (Tableau, Snowflake, Salesforce, and dbt), we help Rapid7 understand its business at a granular level to achieve our ambitious annual goals.
About the Role
As a Senior Marketing Analyst, you will be the primary analytical partner for our global Marketing organization. Your mission is to provide transparency into marketing's contribution to the pipeline and revenue. You will be responsible for measuring campaign effectiveness, refining our attribution models, and identifying friction points in the marketing-to-sales handoff.
Specifically your focus will be:

• Own the Funnel: Build and maintain comprehensive dashboards in Tableau that track lead-to-opportunity conversion rates, velocity, and volume across different segments and regions.
• Drive Attribution & ROI: Lead the evolution of our marketing attribution models to help leadership understand the true impact of multi-touch journeys on revenue.
• Strategic Partnership: Collaborate with Demand Generation and Integrated Marketing teams to provide actionable insights that optimize spend and channel performance.
• Data Storytelling: Present quarterly performance reviews to Marketing and RevOps leadership, translating complex data into "so-what" takeaways and strategic recommendations.
• Technical Excellence: Partner with the Data Engineering team to ensure marketing data (from Marketo, Salesforce, etc.) is accurately captured in Snowflake and structured for scalable reporting.
• Ad-hoc Analysis: Dive deep into specific business problems-like why a specific region's MQL-to-SQL conversion is lagging-and propose data-backed solutions.

The skills and qualities you'll bring include:

• 5+ years of experience in Marketing Analytics, Revenue Operations, or Business Intelligence within a B2B SaaS environment
• Advanced SQL skills are a must. You should be comfortable joining complex tables in Snowflake to extract insights
• Mastery of Tableau (or similar BI tools like PowerBI/Sigma) to create intuitive, self-service executive dashboards.
• CRM (ideally Salesforce) knowledge, specifically regarding Lead, Contact, Campaign, and Opportunity objects.
• Experience with Attribution Models (First-touch, Multi-touch, W-shaped) and an understanding of the B2B buyer's journey.
• Strong Business Acumen: You don't just look at data; you understand the mechanics of a SaaS business (CAC, LTV, Retention, etc.).
• Curious & Collaborative: You have a "detective" mindset and enjoy working with cross-functional partners to solve "the puzzle" of revenue growth.
• Apply a strong understanding of self and adaptive communication to translate complex analytical findings into clear objectives that foster commitment from cross-functional partners
• Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.

We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
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About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome.
Protecting 11,500+ customers against bad actors and threats means we're continuing to push the envelope just like we' ve been doing for the past 20 years. If you 're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.