Senior Marketing Analyst

WHO WE ARE 🌍

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 250+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHO WE'RE LOOKING FOR 🌟

The Senior Marketing Analyst plays a key role in driving our marketing efforts and connecting Marketing with Manychat’s Analytics and Data organization. In this role, you will report to the Marketing Analytics Lead, and work closely with the Marketing, Analytics, Data, and Engineering teams. You surface insights and solutions that align with business objectives and empower data-driven decision-making.

The ideal candidate has at least 5 years of experience working in Analytics or a similar area. Of that, at least 2 years of hands-on experience in Marketing Analytics, preferably in a SaaS product. The candidate should be experienced with Marketing Analytics techniques and technologies, and demonstrate an ability to work independently.. 

You thrive in a dynamic, collaborative environment and are eager to contribute to growing Analytics and Marketing functions.

WHAT YOU'LL DO 🚀

• Become an expert on all aspects of Marketing data and Analytics. 
• Work closely with Marketing teams across Performance Marketing, SEO, lifecycle marketing, and product marketing management.  
• Develop and refine marketing performance measurement frameworks, including attribution and customer lifetime value.
• Analyze customer segments and recommend effective engagement strategies.
• Run ad-hoc analyses, build valuable dashboards, and surface actionable insights. 
• Collaborate with Data engineers to ensure accurate and reliable data pipelines.
• Partner with Analytics and Marketing leadership to align analytics priorities with business objectives.
• Contribute to cross-functional projects involving Marketing, Engineering, Analytics, and Data teams.

TO BE SUCCESSFUL IN THIS ROLE 💥

Must Haves:

• 5+ years of relevant experience, including 2+ years of hands-on experience in Marketing Analytics, with a focus on SaaS products preferred.
• Very strong technical skills in SQL and BI tools (preferably Tableau). Experience with Python or R for advanced analytics is a plus.
• A solid understanding of statistical techniques and causal inference methods.
• Knowledge of marketing technologies, such as attribution platforms, incremental testing, and tracking tools. Familiarity with Google Analytics, Google Ads and Meta BS is a plus. 
• Proven ability to translate complex data into clear, actionable insights and communicate findings effectively to stakeholders.
• Extreme attention to detail and a high standard for analytical deliverables.
• Proactive mindset with the ability to operate independently and take ownership of initiatives.

Nice to Haves:

• Experience in a fast-paced startup or scale-up environment.
• Familiarity with Git and version control practices.
• Prior experience collaborating with senior marketing leadership.

WHAT WE OFFER 🤗

Here’s how we care about your growth, well-being, and comfort:

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid format to split your time between the comforts of home and collaborative WeWork spaces.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.