The Role
Own CRM analytics strategy, measurement methodology, experimentation, data quality, and performance reporting. Partner with CRM marketers, Product, data platform, and data science teams to define trusted metrics, manage dbt models in BigQuery, build Tableau dashboards, evaluate models, and enable self-service analytics. Guide decisions on campaign performance, incrementality, holdouts, A/B tests, and customer engagement insights.
Summary Generated by Built In
Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 25 million users choose Tabby to stay in control of their spending and make the most out of their money.
The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 70,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.
Tabby generates over $18 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing FinTech in the GCC region.
Tabby launched in 2019 and has since raised +$1 billion in equity and debt funding from global and regional investors, and is now valued at $6,5 billion.
About the role
As the Senior Marketing Analyst for CRM, you will be the single analytics owner of CRM - the person marketers come to as a partner. You will own how campaigns are measured, how the communication data is built and trusted, and how insights turn into decisions: what to stop, scale, or fix.
You will work closely with CRM marketers, Product, and the data platform team. You define what data you need and accept its quality; you do not build the pipelines yourself.
The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 70,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.
Tabby generates over $18 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing FinTech in the GCC region.
Tabby launched in 2019 and has since raised +$1 billion in equity and debt funding from global and regional investors, and is now valued at $6,5 billion.
About the role
As the Senior Marketing Analyst for CRM, you will be the single analytics owner of CRM - the person marketers come to as a partner. You will own how campaigns are measured, how the communication data is built and trusted, and how insights turn into decisions: what to stop, scale, or fix.
You will work closely with CRM marketers, Product, and the data platform team. You define what data you need and accept its quality; you do not build the pipelines yourself.
What you will be doing
- Be the analytics partner to CRM marketers and Product on every initiative. Work with them on how to improve results.
- Answer "how do we correctly measure CRM activity" questions: choosing the right measurement design for a campaign type (always-on journeys vs one-off blasts vs product launches), defining what "delivered" means per channel, and defending the methodology to stakeholders
- Explain the technical side in plain language: how an experiment works, what a holdout is for, why a number can or cannot be trusted, so marketers make decisions they actually understand
- Own how CRM performance is measured: control groups, holdouts, A/B tests
- Own the CRM analytics data in dbt on BigQuery: who gets which message, on which channel, for which product, and how often
- Be the customer of the data platform team: say what data you need from the CRM and attribution tools, agree on timelines, and sign off on quality. You own what the numbers mean; they build the pipelines.
- Build Tableau dashboards that earn their place: visualisations stakeholders can open to check a hypothesis, answer their own question, or spot an insight in minutes.
- Keep the self-serve AI analytics assistant up to date, so non-technical colleagues can get answers to simple questions and run their own ad-hoc analysis without waiting for an analyst
- Work with a data science team, ask the right questions about a recommendation or propensity model, spot when it is not doing its job, and drive the test that proves it
What you will need
- 3+ years of experience as a data/marketing/CRM analyst, with exposure to CRM, lifecycle, or retention analytics
- Strong SQL and hands-on dbt experience (we run dbt on BigQuery); experience designing and maintaining data models, not just querying
- Experience with CRM engagement platforms: Customer.io, MoEngage, Braze, Iterable or similar: you understand journeys, events, profile attributes, and delivery semantics
- Solid experience with marketing experimentation: holdout design, global static control groups, control group integrity, A/B tests, incrementality vs attribution
- Proficiency in Python
- Proficiency in Tableau (or similar BI tool)
- Proactive ownership: you find problems in data and processes before stakeholders do, audit your domain independently, and bring your own agenda and ideas on how to achieve business goals.
- Thinking partnership: stakeholders should be able to brainstorm with you, not just hand you tasks.
- First-time-right quality: numbers you ship are trusted without a second verification pass;
Nice-to-have
- You now how Uplift modeling and causal ML works and can create MVP version
- Propensity / churn / LTV modeling
Benefits:
Locations
We hire candidates based within four hours of Dubai time, with remote work available in eligible locations. Depending on your circumstances, we can also discuss an individual relocation plan to our hubs in Armenia, Georgia, Serbia, Poland, and Spain.
What you can expect
- Flexible working hours, coordinated with your team and the needs of your role.
- Autonomy and responsibility from day one.
- Opportunities to grow through the quality and impact of your work.
- Participation in our employee stock option program.
We’re committed to an inclusive, high-performing workplace where people from different backgrounds have the support to grow and achieve their goals.
If this sounds like the right opportunity for you, we’d love to hear from you.
About
Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.
Skills Required
- 3+ years of experience as a data, marketing, or CRM analyst, with exposure to CRM, lifecycle, or retention analytics
- Strong SQL skills
- Hands-on dbt experience, including designing and maintaining data models on BigQuery
- Experience with CRM engagement platforms such as Customer.io, MoEngage, Braze, Iterable, or similar
- Experience designing marketing experiments, including holdouts, static control groups, control group integrity, A/B tests, incrementality, and attribution
- Proficiency in Python
- Proficiency in Tableau or a similar BI tool
- Proactive ownership of data quality, processes, audits, and business-impact initiatives
- Ability to partner with stakeholders and explain technical concepts clearly
- Ability to deliver trusted, first-time-right analytics
- Experience with uplift modeling and causal machine learning; ability to create an MVP
- Experience with propensity, churn, or lifetime value modeling
Tabby Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tabby and has not been reviewed or approved by Tabby.
-
Flexible Benefits — Flexible working hours and a trust-based model are highlighted as core perks, suggesting autonomy in managing schedules and location. A customizable annual allowance (“Flexi Perks”) can be directed toward health, wellness, education, or travel, indicating benefits adaptability to individual needs.
-
Equity Value & Accessibility — Participation in an employee stock option plan (ESOP) is emphasized, indicating access to potential upside from company growth. Company materials frame equity as part of a competitive package for tech talent.
-
Affordable Benefits — Company-provided health insurance is commonly cited as a standard inclusion for regional hires. Visa sponsorship is also noted, reducing personal costs associated with employment in the region.
Tabby Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Tabby is a financial technology company on a mission to create financial freedom by reshaping people's relationship with money through buy now, pay later services, allowing consumers to split purchases into interest-free payments.
