The Role
Lead marketing acquisition analytics across 48 countries: measure incrementality, design and analyze A/B tests, build automated tools and forecasts, partner with data engineering to improve data pipelines, and provide actionable recommendations to optimize channel buying and user segmentation.
Summary Generated by Built In
We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics. This role is responsible for incrementality measurements, new user acquisition, and implementation of statistical approaches to improve marketing budget management across 48 countries & multiple channels. You will provide the quantitative evidence required to optimize marketing investment planning. This role requires expertise in marketing analytics, experience with performance channels is preferred but not obligatory. You will collaborate closely with the marketing team: design & analyze tests and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global acquisition strategy.
Key Responsibilities
- Evaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc
- Build automated tools to improve channel efficiency, user acquisition
- Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
- Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
- Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
- Provide actionable recommendations to optimize buying & channels incrementality
- Develop and refine the analytical logic underpinning user segmentation & behavioral triggers
Skills, Knowledge and Expertise
- 3+ years of experience in marketing, product or growth analytics roles
- Strong understanding of performance channels & user acquisition
- Strong SQL skills
- Python or R for statistical modeling, cluster analysis, and data manipulation
- Hands-on experience with BI tools (Tableau, Looker, etc.)
- Solid understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling
- Ability to communicate complex findings in a clear, business-friendly way
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 48 countries
- Develop your professional skills with access to mentoring, career consulting, and learning programs
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
- Work alongside people who take initiative, speak openly, and challenge themselves to grow
- Improve your language skills through co-financed courses and internal speaking clubs
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 3+ years of experience in marketing, product, or growth analytics roles
- Strong understanding of performance channels and user acquisition
- Strong SQL skills
- Python or R for statistical modeling, cluster analysis, and data manipulation
- Hands-on experience with BI tools (Tableau, Looker, etc.)
- Solid understanding of statistical analysis, A/B testing, incrementality measurement, and attribution modeling
- Ability to communicate complex findings clearly to business stakeholders
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
