Location: Come and join us in Hamburg, Berlin or Barcelona!
As a (Senior) Marketing Analyst at Freenow you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe.
YOUR DAILY ADVENTURES WILL INCLUDE:- You actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy.
- You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization
- You contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys.
- You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi channel automations.
- You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools.
- Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
- An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
- You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau
- Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
- A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations.
- Strong communication and interpersonal skills as well as excellent written and spoken English
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.
Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?
Skills Required
- Degree in business studies, computer science, psychology or another mathematically/statistically focused subject
- Ability to handle database queries (SQL, R, Python)
- Experience with data visualization and storytelling using BI tools like Tableau
- Solid experience with CRM, lifecycle marketing or customer insights supporting multichannel campaigns
- Hands-on experience with predictive modeling (e.g., churn prediction, LTV forecasting, propensity modeling)
- Strong communication and interpersonal skills and excellent written and spoken English
What We Do
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe available in 9 markets and in over 150 cities. Users can access all types of mobility services within a single app including taxis, Ride (PHV), Carsharing, eScooters, eBikes and eMopeds and public transport. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The Germany-based company is backed by the BMW Group and Mercedes-Benz Mobility. In total, around 1,000 employees in more than 26 offices work for the services of FREENOW, which is led by CEO Thomas Zimmermann. Intelligent Apps GmbH Neumühlen 19 22763 Hamburg Germany Managing Directors (Geschäftsführer): Thomas Zimmermann, Dr. Johannes Prantl Chairman of the Supervisory Board (Vorsitzender des Aufsichtsrats): Stephan Unger Contact: Tel.: +49 40 30606890 Fax.: +49 40 306068966 E-Mail: [email protected] FREENOW FAQ: https://support.free-now.com/hc/en-gb Help Center: https://support.free-now.com/hc/en-gb/requests/new Registry entry: Register court: District Court Hamburg Register number: HRB 110377 Privacy Policy: https://free-now.com/uk/gtc-privacy-policy-cookies/
