Senior Marketer, Product Marketing

Reposted 13 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
90K-100K Annually
Mid level
Fintech
The Role
The Senior Marketer, Product Marketing will develop and execute marketing plans, campaigns, and communications strategies, leveraging data to enhance marketing effectiveness and client engagement.
Summary Generated by Built In
About Invesco

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

What’s in it for you?

Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including: 

  • Flexible paid time off

  • Hybrid work schedule 

  • 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution 

  • Health & wellbeing benefits 

  • Parental Leave benefits 

  • Employee stock purchase plan

Job Description

Your Role

We are seeking a driven and creative marketing professional to join Invesco as a Senior Marketer, Product Marketing. The ideal candidate brings experience in asset or wealth management, with a strong understanding of retail and institutional clients and investment strategies across mutual funds, ETFs, and alternatives. This role offers the opportunity to own execution while contributing to marketing strategy and approach. You will partner closely with your team to deliver impactful, differentiated campaigns that support business growth and enhance the client experience, while continuously measuring and refining outcomes to influence client behavior.

You will be responsible for:

  • Support development and execution of product marketing plans, including Invesco QQQ, digital assets, and related initiatives
  • Execute integrated marketing campaigns across email, digital, events, paid/earned media, and sales enablement in partnership with subject matter experts
  • Partner with marketing, sales, and product teams to define audience segments and inform targeted positioning and messaging
  • Develop creative briefs and program plans, managing end-to-end execution across cross-functional marketing teams (Content, Digital, Email, Design, Social, Events, Advertising, Media Relations)
  • Support ongoing communications strategies for Invesco QQQ and digital assets
  • Leverage data and analytics to evaluate campaign performance, optimize tactics, and communicate results and recommendations
  • Build strong internal partnerships to continuously improve marketing programs and execution
  • Identify and implement new ideas to enhance processes, programs, and overall marketing effectiveness, informed by competitive and client insights

The experience you bring:

  • Bachelor’s degree required with 3–5 years of relevant experience
  • Self-starter with strong problem-solving skills and a focus on continuous improvement and excellence
  • Highly motivated, proactive, and adaptable; thrives in fast-paced environments with ownership of outcomes
  • Strong relationship builder and collaborator with the ability to influence stakeholders across levels
  • Excellent written and verbal communication skills with senior leaders and cross-functional partners
  • Data- and results-driven, with experience designing, evaluating, and optimizing initiatives
  • Solid understanding of clients, the investment industry, and regulatory landscape
  • Proven ability to manage complex, multi-stakeholder initiatives, prioritize effectively, and deliver against demanding timelines

The salary range for this position is $90,000 to $100,000/ year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience and location.

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

Yes

Workplace Model

Pursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.

Skills Required

  • Bachelor's degree
  • 3-5 years of relevant experience in marketing
  • Strong written and verbal communication skills
  • Solid understanding of the investment industry

Invesco Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Invesco and has not been reviewed or approved by Invesco.

  • Retirement Support Retirement programs emphasize a strong 401(k) design with immediate eligibility and match vesting, alongside references to employer contributions that support long-term savings. Materials position retirement offerings as a core element of a comprehensive total-rewards package.
  • Parental & Family Support Parental leave is positioned as a robust offering in the U.S. and EMEA, with detailed paid-leave durations previously disclosed and an emphasis on inclusive, gender-neutral policies. Company information indicates broad parental-leave availability as part of total rewards, subject to local specifics.
  • Leave & Time Off Breadth Paid time off and holidays are highlighted as meaningful components of the package, with flexibility noted in some areas. Feedback suggests certain U.S. exempt roles use flexible or “unlimited” PTO approaches that enhance practical time-off access.

Invesco Insights

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The Company
Atlanta, Georgia
4,700 Employees

What We Do

Invesco is an independent investment management firm delivering an investment experience designed to help people get more out of life.

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