Senior Market Research Analyst Consumer Products EMEA (Temporary)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Do you love telling stories from data? Spotting trends others cannot see in the numbers? Connecting Consumer insights to data insights to unlock growth opportunities?

Insights and Analytics is central to the growth of any business today and a high priority area for us at Mattel in EMEA. We are in growth mode. To support this growth we are seeking a Sr. Market Research Analyst on a temporary basis for a 2 years project based in Milano, who will be an outstanding addition to our knowledge hub. Someone that can deliver accurate, insightful analysis to drive consumer-based decision making for our Consumer Products business. This is a role that delves into the numbers, but also needs to understand the consumer context and trends with the primary goal of surfacing opportunities and monitoring current performance. Consumer Products organization are responsible for providing direction for the development and implementation of the licensing strategy for the Mattel brands, finding opportunities to grow our brands beyond the core toy spaces they are rooted in.

What Your Impact Will Be: 

• Own, mine and analyse large datasets that drive actionable insight into the EMEA Consumer product business, to stimulate sales growth.
• Contextualise Mattel performance to inform and challenge key stakeholders. This will require regular reporting, through automated tools, but you will need to surface movements with recommendations on actions. This could involve insight related to category opportunities, pricing, ranging, promotional mechanics, media performance and awareness of the competitive environment.
• Lead category and licensors specific insights projects leveraging internal, external, agency and project sourced data sources to build out compelling and engaging business presentations.
• You will need to be confident in presenting your insights and views to wide groups of stakeholders both internal, and external at all levels of seniority.
• This role connects with both the CP business and broader EMEA Insights team, so it will be crucial to develop your internal network and leverage others in the team to reach CP division goals.

What We’re Looking For: 

• At least 4 years of experience in the market data analysis function, with a minimum of a bachelors degree.
• Strong proficiency in full Microsoft suite of products. Strong Excel skills essential.
• Good experience in use of Tableau – preferably in Dashboard design.
• Understanding of GBQ and use of clouded data sources.
• Strong written & spoken English essential.
• Experience in a similar, seasonal, fast paced manufacturing / distribution organization. Alternatively retailing.
• Committed & driven to high levels of performance.
• Be able to demonstrate thought leadership from past roles.
• Strong analytical and problem solving skills and confident to recommend innovative solutions and actions.
• Strong organizational skills / ability to prioritize.
• Strong communication skills and ability to know when to say no.
• Ability to work in a matrix organization.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights