The Role
Lead and execute company LinkedIn and Instagram strategies, create and manage content calendars and paid social campaigns, drive community engagement and employee advocacy, collaborate cross-functionally, monitor brand and competitors, manage social listening and online reputation, and track performance to provide actionable insights.
Summary Generated by Built In
• Own and execute Flat world Solutions' LinkedIn strategy, including company page growth, executive thought leadership, employee advocacy, and audience engagement.
• Develop and manage Instagram content focused on employer branding, company culture, employee stories, events, and brand awareness.
• Create and maintain a monthly social media content calendar aligned with business goals and marketing campaigns.
• Develop compelling content including posts, articles, thought leadership pieces, employee stories, case study highlights, videos, and social campaigns.
• Manage and optimize LinkedIn and Meta paid campaigns to support brand visibility and lead generation objectives.
• Collaborate with Sales, HR, Delivery, and Leadership teams to identify content opportunities and success stories.
• Drive community engagement through comments, conversations, and industry networking.
• Build relationships with customers, prospects, employees, industry influencers, and strategic partners across social platforms.
• Monitor brand mentions, industry discussions, competitor activity, and emerging social media trends.
• Manage online reputation and social listening initiatives.
• Track and analyze social media performance, providing actionable insights and recommendations.
• Work with internal and external creative resources to develop engaging visual and multimedia content.
Requirements
• 10+ years of hands-on experience managing B2B social media programs at the company level.
• Experience marketing IT services, outsourcing, consulting, technology, or professional services organizations.
• Strong expertise in LinkedIn marketing, including company page management, employee advocacy, executive branding, LinkedIn Ads, Sales Navigator, and analytics.
• Experience managing Instagram for brand building, employer branding, and audience engagement.
• Proven ability to create content that drives engagement, brand awareness, and business outcomes.
• Strong copywriting and storytelling skills with the ability to simplify complex B2B services into compelling social content.
• Experience managing paid social campaigns on LinkedIn and Meta platforms.
• Familiarity with social media management tools such as Hoot suite Sprout Social, or Buffer.
• Working knowledge of Google Analytics, campaign tracking, and social media reporting.
• Experience with CRM platforms such as HubSpot or Salesforce is preferred.
• Understanding of B2B buyer journeys, content marketing, employee advocacy, and social selling.
• Experience with AI-assisted content creation and automation tools.
• Excellent written and verbal communication skills.
• Ability to work independently while collaborating effectively with cross-functional and global teams.
Preferred Qualifications
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• MBA or relevant certifications in Digital Marketing or Social Media Marketing will be an advantage.
Skills Required
- 10+ years of hands-on experience managing B2B social media programs at the company level
- Experience marketing IT services, outsourcing, consulting, technology, or professional services organizations
- Strong expertise in LinkedIn marketing including company page management, employee advocacy, executive branding, LinkedIn Ads, Sales Navigator, and analytics
- Experience managing Instagram for brand building, employer branding, and audience engagement
- Proven ability to create content that drives engagement, brand awareness, and business outcomes
- Strong copywriting and storytelling skills with ability to simplify complex B2B services into social content
- Experience managing paid social campaigns on LinkedIn and Meta platforms
- Familiarity with social media management tools such as Hootsuite, Sprout Social, or Buffer
- Working knowledge of Google Analytics, campaign tracking, and social media reporting
- Experience with CRM platforms such as HubSpot or Salesforce
- Understanding of B2B buyer journeys, content marketing, employee advocacy, and social selling
- Experience with AI-assisted content creation and automation tools
- Excellent written and verbal communication skills
- Ability to work independently while collaborating effectively with cross-functional and global teams
- Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
- MBA or certifications in Digital Marketing or Social Media Marketing
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The Company
What We Do
Flatworld Solutions is a global IT, business consulting, and outsourcing firm founded in 2004. As a diversified BPO and technology services provider, it supports over 18,000 clients across 100 countries. The company leverages automation and Generative AI to help enterprises streamline operations, enhance efficiency, and achieve transformative growth through a wide range of professional services and IT solutions.
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