- Partner with Business Development and Client Servicing teams to understand client objectives and business challenges.
- Conduct discovery discussions to gather and document detailed business, functional, data, and analytics requirements.
- Assess data availability, business context, analytical objectives, and reporting needs.
- Recommend the most appropriate analytics solution based on client requirements and business goals.
- Develop RFP, RFI, proposal responses, solution approaches, and Statements of Work (SOWs).
- Define project scope, deliverables, assumptions, timelines, and success criteria.
- Support effort estimation, resource planning, and pricing discussions in collaboration with delivery and finance teams.
- Ensure proposed solutions are commercially viable and aligned with client expectations.
- Understand and position Kantar Analytics offerings including:
- Market Mix Modelling (MMM)
- Marketing & Brand ROI Measurement
- Brand Strategy & Brand Equity Studies
- Media Analytics
- Customer Analytics
- Digital Analytics
- Social Listening
- Dashboarding & KPI Measurement Frameworks
- Translate business challenges into analytics-driven solutions and clearly articulate the value proposition to clients and internal stakeholders.
- Work closely with Analytics Consulting, Delivery, Data Science, Operations, and Finance teams.
- Facilitate knowledge transfer between client-facing teams and delivery teams.
- Ensure alignment between client requirements, technical feasibility, project scope, and commercial expectations.
- Support client presentations, pitch materials, solution demonstrations, and proposal walkthroughs.
- Develop case studies, capability decks, and solution documentation.
- Communicate complex analytics concepts in a business-friendly manner to both technical and non-technical stakeholders.
- Maintain comprehensive documentation including requirements, assumptions, meeting notes, proposals, costing models, and approved scope documents.
- Support internal governance and review processes for large and strategic opportunities.
- Bachelor's or Master's degree in Business, Analytics, Statistics, Economics, Marketing, Engineering, Computer Science, or a related discipline.
- 3-5 years of experience in Pre-Sales, Analytics Consulting, Market Research Consulting, Solution Consulting, Business Consulting, or Technical Consulting roles.
- Strong understanding of analytics methodologies and their business applications.
- Knowledge of Marketing Analytics, Market Mix Modelling (MMM), Brand Equity, Media Effectiveness, Customer Analytics, Digital Analytics, or related domains.
- Experience in proposal development, RFP/RFI responses, SOW creation, project scoping, and effort estimation.
- Strong analytical thinking and problem-solving skills.
- Excellent stakeholder management, communication, presentation, and consulting skills.
- Ability to translate complex analytical concepts into clear business recommendations.
- Familiarity with BI tools, SQL, cloud platforms, dashboarding solutions, and data-driven decision frameworks is desirable.
- Market Mix Modelling (MMM)
- Marketing Analytics
- Brand Strategy & Brand Equity
- Consumer Insights
- Media Analytics
- Customer Analytics
- Analytics Consulting
- Market Research Consulting
- Solution Consulting
- Business Consulting
Location
Bangalore, Prestige Technology ParkIndiaKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Skills Required
- Bachelor's or Master's degree in Business, Analytics, Statistics, Economics, Marketing, Engineering, Computer Science, or related discipline
- 3-5 years experience in Pre-Sales, Analytics Consulting, Market Research Consulting, Solution Consulting, Business Consulting, or Technical Consulting
- Strong understanding of analytics methodologies and business applications
- Knowledge of Marketing Analytics, Market Mix Modelling (MMM), Brand Equity, Media Effectiveness, Customer Analytics, or Digital Analytics
- Experience in proposal development, RFP/RFI responses, SOW creation, project scoping, and effort estimation
- Strong analytical thinking and problem-solving skills
- Excellent stakeholder management, communication, presentation, and consulting skills
- Ability to translate complex analytical concepts into clear business recommendations
- Familiarity with BI tools, SQL, cloud platforms, and dashboarding solutions
What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
