Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
At Boulevard, the Senior Manager, Web is responsible for turning our website into a durable, high-performing growth asset. This role owns how prospects experience Boulevard across the customer decision-making funnel from discovery and evaluation through conversion, with direct accountability for website conversion rate optimization, site performance, and bottom-of-the-funnel SEO impact.
This is a highly cross-functional role that blends strategy with execution. You’ll own website management end-to-end, partner with internal teams and external developers or agencies, and build a disciplined CRO and execute a bottom-funnel SEO and AEO/GEO program that improves conversion, velocity, and pipeline contribution as Boulevard scales.
Experience/Skills Needed:Required
- 7+ years of experience in web, growth, or digital marketing roles with clear ownership of website performance
- Experience managing a team inclusive of marketing managers, web developers, and external agencies, with the ability to prioritize, scope, and deliver work effectively
- Strong understanding of bottom-funnel SEO (intent-driven pages, product and solution pages, technical page optimizations)
- Comfortable working hands-on with various CMSs, 3rd party integrations, analytics and experimentation tools
- Proven experience owning conversion rate optimization (CRO) programs
- Knowledge of web compliance standards including GDPR, CCPA and ADA
- Strong analytical skills, with the ability to translate user behavior into actionable improvements
- Experience partnering cross-functionally with Product Marketing, Demand/Growth, Sales, SDRs, and Marketing Operations
- Ability to balance speed, quality, and scalability in a fast-growing environment
Bonus Experience
- Familiarity with Contentful and other headless CMS platforms
- Experience managing a website redesign and leveraging RFPs to find agencies
- Prior work in B2B SaaS or vertical SaaS
- Familiarity with A/B testing frameworks, UTMs, tag managers and statistical rigor
- Experience improving site performance across multi-location and multi-persona use cases
- Own the strategy, execution, and ongoing optimization of Boulevard’s website
- Manage our web function including a digital growth manager, web developers and/or agency partners, setting priorities and ensuring high-quality delivery
- Build and run a structured CRO program, from hypothesis development through testing, analysis, and rollout
- Optimize bottom-funnel pages to improve CVR, lead quality, and pipeline impact
- Lead bottom-funnel SEO efforts, ensuring high-intent pages are discoverable, performant, and conversion-focused
- Strong alignment with sales and SDRs to align web experiences with buyer needs
- Partner with channel managers, product marketers, paid managers, SEO, legal and agencies, to deliver a comprehensive website serving various stakeholder needs
- Work closely with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
- Monitor site performance, user behavior, and conversion trends to identify opportunities and risks
- Improve web systems, processes, and tooling to support scale and speed over time
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $117,500 - $160,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Top Skills
What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable.
Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
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