The Role
Lead OKX Web3 ecosystem growth by defining strategy for user acquisition, retention, and engagement; run data-driven user operations; identify Web3 narratives and craft content strategies; drive B2B ecosystem partnerships and commercial negotiations; plan global online/offline campaigns and events; and coordinate cross-functional initiatives with Product, Engineering, and Marketing to scale users and brand globally.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Team
You will join OKX Web3 team, driving user growth and ecosystem expansion, including public chain ecosystem, AI, and more — spanning user operations, industry narrative building, and ecosystem partnership development.
你将加入OKX Web3增长团队，负责推动OKX Web3 的用户增长与生态拓展 (包括Wallet、公链生态、AI等），覆盖用户运营、行业叙事传播与生态合作伙伴拓展。
What You'll Do
Who You Are
- Define and execute a holistic growth strategy for OKX Web3 ecosystem, covering user growth, retention, and engagement.
- Lead user operations, applying internet growth methodologies (user segmentation, lifecycle management, campaign operations, channel distribution, etc.) to drive user scale and activity.
- Identify emerging Web3 narratives and industry trends with speed and precision, crafting content strategies and go-to-market plays to capture user mindshare.
- Drive ToB ecosystem partnerships — lead commercial negotiations with projects, protocols, and communities to establish deep collaborations.
- Plan and execute global online and offline events and campaigns to drive brand awareness and user scale globally.
- Collaborate closely with Product, Engineering, Marketing, and other internal teams to drive cross-functional initiatives.
- 制定并执行OKX Web3的整体增长策略，覆盖用户增长、留存与活跃度提升。
- 负责用户运营，运用互联网增长方法论（用户分层、生命周期管理、活动运营、渠道投放等）驱动用户规模与活跃度。
- 敏锐捕捉Web3行业热点叙事与趋势，快速制定内容策略与传播打法，抢占用户心智。
- 主导ToB生态合作，与项目方、协议方、社区等生态伙伴进行商务谈判，推动深度合作落地。
- 策划与执行全球线上线下活动及Campaign，驱动品牌影响力与全球用户规模。
- 与产品、技术、市场等团队紧密协作，推动跨团队项目落地。
Who You Are
- 3+ years of operations or growth experience in Crypto/Web3.
- A blend of internet-style user operations capability and Web3 industry knowledge — equally comfortable with data-driven retention tactics and on-chain narrative plays.
- A deep understanding of the industry ecosystem — knows what infra providers, VCs, DApps, and exchanges are doing, and what users are actively engaged in.
- Strong ToB negotiation skills — able to independently drive partnership discussions with ecosystem projects and protocols.
- A self-starter with bold ideas and strong execution — able to initiate and drive innovative plays in a fast-moving market.
- Fluent in English (listening, speaking, and reading) with the ability to communicate effectively in international teams and communities.
- Results-driven with a strong ownership mentality; able to independently drive complex projects end-to-end.
- 3年以上Crypto/Web3行业运营或增长经验。
- 兼具互联网用户运营能力与Web3行业认知——既能做精细化运营，也能玩转链上叙事。
- 深度了解行业生态，清楚infra、VC、DApp、交易所等各角色的动态，知道用户在玩什么。
- 具备ToB商务谈判能力，能独立与生态项目方、协议方推进合作。
- 有想法，敢想敢做，能在快速变化的市场中主动发起并推动创新打法。
- 英语听说读流利，能在国际化团队和社区中高效沟通。
- 结果导向，Owner心态，能独立推动复杂项目全流程。
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Disclaimer: Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- 3+ years of operations or growth experience in Crypto/Web3.
- User operations capability using internet growth methodologies (user segmentation, lifecycle management, campaign operations, channel distribution).
- Ability to craft content strategies and on-chain narrative plays; identify Web3 trends quickly.
- Deep understanding of Web3 ecosystem (infra providers, VCs, DApps, exchanges).
- Strong ToB negotiation skills to independently drive partnership discussions with projects, protocols, and communities.
- Experience planning and executing global online and offline events and campaigns.
- Self-starter with strong execution, initiative to drive innovative growth plays in fast-moving markets.
- Fluent in English (listening, speaking, and reading) for international team and community communication.
- Results-driven with ownership mentality; able to independently drive complex projects end-to-end.
- Collaborative experience working cross-functionally with Product, Engineering, and Marketing.
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
