Senior Manager, Trade Marketing - Phorm

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2 Locations
In-Office
105K-124K Annually
Food
America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.
The Role

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $104,800 - $124,450, bonus and long-term incentive eligible  

LOCATION: 1st Phorm (Fenton, MO)

 

COMPANY: 
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 
 

ROLE SUMMARY:  

This role is responsible for driving volume and share growth for Phorm Energy by managing the execution and optimization of brand programming across all channels. The position partners closely with regional trade marketing teams to align strategies, evaluate ROI, and execute Phorm Energy activations. It also involves coaching Trade Activation Managers and wholesaler sales teams, leading channel-specific pilots, and ensuring effective translation of local activations for broader media amplification. The ideal candidate brings strong sales or marketing experience, deep knowledge of how to drive trial and brand awareness, and proven leadership capabilities.

JOB RESPONSIBILITIES:

  • Manage the implementation of Phorm Energy brand programming within the off-premise channel to deliver volume and share growth in close partnership w/ Region Trade Marketing teams

  • Manage the ROI for channel programs

  • Communicate results and priorities weekly/monthly for activation programs

  • Coach and mentor Trade Activation Managers and wholesaler sales teams

  • Direct channel specific pilots; manage optimization of each channel's key levers

  • Cascade annual/trimester channel blueprint (Initiatives and Programs)

  • Translate local activation efforts into content that can be leveraged for Media amplification

  • KPI's - Channel volume, share, program execution, distribution, social media effectiveness for Phorm Energy

JOB QUALIFICATIONS: 

  • Bachelor's Degree preferred

  • 5-7 years sales and/or marketing experience

  • In-depth knowledge of regional marketing and sales organization

  • Strong communication skills, both internal and external

  • Proficiency in PowerPoint, Excel and internal system tool

  • Must possess an in-depth knowledge of the Off-Premise Channel

  • Region trade marketing and/or category experience

  • Willingness to relocate for future opportunities

WHY ANHEUSER-BUSCH: 
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 

 

BENEFITS: 

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts  

  • Life Insurance and Disability Income Protection  

  • Generous Parental Leave and FMLA policies  

  • 401(k) Retirement Savings options with a company matching contribution  

  • Chance to work in a fast-paced environment among a company of owners  

  • Free Beer!  

Anheuser-Busch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.

  • Healthcare Strength Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
  • Retirement Support Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
  • Leave & Time Off Breadth Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.

Anheuser-Busch Insights

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The Company
HQ: Saint Louis, MO
6,989 Employees
Year Founded: 1852

What We Do

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

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