Senior Manager, Technology Partner Marketing

Position Overview

The Senior Manager of Technology Partner Marketing is a global strategic and operational leadership role responsible for driving co-marketing strategies with our technology partners (ERPs, ISVs), ensuring alignment with global demand programs and indirect sales priorities. This leader will oversee joint go-to-market planning, campaign execution, and performance optimization across strategic partner ecosystems. The role leverages cross-functional collaboration to maximize campaign effectiveness and support the localization initiatives of overarching campaigns. Additionally, the Senior Manager will lead a team of Technology Partner Marketing Managers, ensuring alignment with demand generation goals and consistent execution across regions. This role reports to the Director of Global Partner Marketing.

Key Responsibilities

Strategy & Planning:

· Define and lead co-marketing strategies for technology partners, aligning with global demand and sales priorities.

· Focus on priority technology partners, with scalable motions for secondary as needed.

Joint GTM Execution:

· Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs.

Narrative Development:

· Translate corporate and solution messaging into partner-ready narratives and “better together” plays.

Relationship Management:

· Develop and maintain 1:1 relationships with key marketers for priority partners.

Campaign Management:

· Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs.

· Ensure campaigns are executed on time and deliver measurable pipeline impact.

Team Leadership:

· Lead, mentor, and manage Partner Marketers aligned to technology partner ecosystems, building repeatable frameworks, playbooks, and templates for partner co-marketing execution.

Escalation Point:

· Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions.

Performance Management:

· Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI)

Optimization:

· Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time.

· Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs.

Qualifications

· Proven experience leading global partner marketing strategies for technology partners.

· Expertise in managing multi-touch campaigns (digital, events, co-branded content, webinars).

· Strong ability to translate demand strategy/plans into joint partner-ready plays.

· Team leadership and stakeholder collaboration across Sales, Alliances, Field, and Marketing Ops.

· Skilled communicator, comfortable influencing partner executives and internal stakeholders.

· Data & AI-driven optimization: pipeline attribution, campaign ROI analysis, MDF effectiveness tracking.

· Proficient in leveraging AI/automation for targeting, budget allocation, and campaign personalization.

· Strong analytical skills to identify high-performing plays and recommend scalable best practices.

· Experience driving the adoption of new processes, tools, and workflows across global teams.

Education

· Bachelor’s degree required, advanced degree in marketing, business, or related field preferred.

Leadership Competencies – “The Winning Way”

· Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.

· Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.

· Work with Purpose: Exhibit a “We Can” mindset; align personal objectives to team results.

· Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.

· Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.