Your responsibilities will be:
- Positioning & messaging master
- Launches: Drive GTM efforts for complex products, highlighting technical differentiators to boost awareness, engagement, and user education.
- Product Health: Assess product adoption and value perception regularly from a technical perspective.
- Subject matter expert
- Events: Represent Odaseva as a product and market expert at events, presentations, and labs, showcasing leadership in Salesforce data security and management.
- Thought Leadership: Promote Odaseva’s solutions as essential for enterprise-grade Salesforce in the AI era through strategic content with marketing.
- Market Strategist
- Trendspotter: Stay ahead of the latest tools and trends in data security, focusing on data resilience, compliance, and AI/hybrid deployments.
- Research: Analyze market trends, customer needs, and competitors to guide product strategy and messaging.
- Monitoring: Track and report on competitive and ecosystem changes using intelligence tools, from high-level trends to detailed feature analysis.
- Technical content owner
- Technical Assets: Collaborate with marketing to develop product-specific technical content (e.g., diagrams, demos, whitepapers, blogs, decks) that simplifies complex concepts.
- Education: Work with CSG to create and lead technical labs, workshops, and webinars on data security trends and best practices.
- Instructions: Partner with product teams to understand features and use cases, supporting the creation of external technical content (e.g., how-to guides, demo videos) with sales engineers and writers.
You will bring:
- 8+ years of technical product marketing or related experience in the SaaS, data security, or data management space, with a proven ability to craft compelling messaging, content, and go-to-market strategies for complex technical products.
- Deep understanding of the modern data stack, data infrastructure, compliance, and AI-related trends, with the ability to translate technical features into clear, business-relevant narratives.
- Exceptional communication and storytelling skills, including written, verbal, and visual storytelling, with a demonstrated ability to produce high-quality technical assets like whitepapers, enablement decks, demos, and blog posts.
- Strong cross-functional collaboration experience, partnering closely with Product, Engineering, Sales Engineering, InfoSec, and Marketing teams to drive alignment and customer impact.
- Strategic thinker with hands-on execution ability, capable of balancing big-picture market positioning with tactical content development and enablement needs.
- High emotional intelligence and stakeholder management skills, with the ability to influence without authority, adapt to changing priorities, and navigate ambiguity in a fast-paced environment.
- Salesforce ecosystem experience or certification is a strong plus, but not required—equivalent knowledge of adjacent SaaS/data environments will also be considered.
Top Skills
What We Do
At enterprise scale, Salesforce data is different. Data volumes are large. Data models are more sophisticated. Integrations, regulations, and business processes are much more intricate. All this complexity dramatically increases the risks to your data threatening to grind business to a halt. Odaseva is the only data platform built specifically to help the world's largest, most ambitious Salesforce customers keep their data protected, compliant, and agile.
With Odaseva, Salesforce architects and platform owners get a powerful set of tools to help solve the problems at the foundation of the Salesforce data value chain. Keep customer data intact and available with comprehensive backup and archiving, apply analytics to prevent disruptions before they happen, use automation to take control of the entire data lifecycle and solve privacy and compliance issues at the root, and easily move data between production and non-production environments, to sandboxes, and to systems outside Salesforce.
White Paper: Odaseva Complete Guide to Salesforce Backup and Restore
https://www.odaseva.com/complete-guide-to-salesforce-backup-and-restore