Reuters Professional is seeking an innovative and results-driven Senior Manager, Subscriptions Strategy, to spearhead our global subscriber acquisition and retention initiatives. Reporting directly to the Director of Subscriptions, you will be instrumental in driving substantial growth across all stages of the user funnel.
Your responsibilities will span engagement, onsite growth and optimization, media strategy, conversion rate optimization, and paywall strategy. You will translate complex performance data and business objectives into clear, actionable strategic roadmaps, working closely with cross-functional teams including Product, Analytics and Finance to achieve ambitious subscription goals.
Your expertise will be crucial in driving subscriptions revenue through subscriber acquisition, conversion, and retention across Reuters platforms, including our mobile app and website.
About the Role
In this opportunity as Senior Manager, Subscriptions Strategy, you will:
- Lead and execute a comprehensive strategy driving full-funnel optimization across engagement, subscriber acquisition, and retention in both domestic and international markets.
- Collaborate with product, and design teams to optimize landing pages, funnels, and user experience to increase conversion rates.
- Collaborate closely with Product and Engineering to develop and implement a robust A/B testing roadmap aimed at optimizing acquisition growth and customer engagement.
- Partner with Product and outside partners to enhance and optimize a user's onsite experience, leading with an audience-first approach utilizing dynamic strategies.
- Oversee marketing processes, timelines, and creative development, delivering strategic objectives.
- Lead the launch of digital marketing campaigns across various channels (email, app, onsite), in collaboration with cross-functional stakeholders.
- Execute strategic acquisition efforts informed by data, defining customer cohorts to guide marketing and product.
- Continuously analyze and report on campaign performance data, identifying trends to provide actionable insights that inform ongoing optimization.
- Ensure we are clearly articulating our value proposition to users and subscribers throughout the subscriptions journey.
About You
You’re a fit for the role of Senior Manager, Subscriptions Strategy, if your background includes:
- 8+ years of experience in digital acquisition or performance marketing, ideally within a subscription-based business. Experience within a news/content environment managing paywall strategy.
- Ability to use data to inform decisions with experience analyzing customer journeys, using attribution models, and optimizing acquisition funnels.
- Strong project management skills with the ability to build strategy roadmaps tied to data and growth with a detailed approach.
- Ability to think long-term while executing short-term acquisition goals.
- Deep understanding of customer acquisition funnels, user behavior, and subscription models with a passion for the Reuters consumer.
- Ability to thrive in a matrix organization, collaborating effectively across teams to achieve shared goals.
- Strong communication skills and copywriting skills and experience.
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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
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Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
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Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
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Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
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Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
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Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
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Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. Eligible office location(s) for this role include one or more of the following: New York City, San Francisco, Los Angeles, and/or Irvine, CA; McLean, VA; Washington, DC. The base compensation range for the role in any of those locations is $112,400 - $208,800. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
What We Do
Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. For more information, visit tr.com.
