Point B is a business innovation firm that takes the guesswork out of transformation. We engineer your future by combining advanced technologies and industry expertise to help you reimagine your business and its processes to get ahead and stay ahead. We're consulting done different. While others might say it, we live it—your success is our success.
We start with the challenges you face, then partner to drive to what’s right for your business, your people, and your future. The proof is in our world-class NPS score that consistently triples our competitors. We know how to listen carefully, respond with agility, and accelerate time to value.
When you partner with Point B, you’ll experience the speed and confidence needed to spot critical pivots, navigate complexity with ease, and tailor technology to fit your needs.
We're ready to start generating your future today.
JOB SUMMARY
You will work with senior executives to translate business strategy into actionable transformation roadmaps across customer lifecycle capabilities — including CRM, lead management, content management, marketing automation, and sales enablement. This is a business strategy and transformation role, emphasizing growth architecture, product and service strategy, and organizational capability design rather than technical implementation.
RESPONSIBILITIES:
- Define product and service portfolio strategies aligned to enterprise growth objectives.
- Support product-market fit analysis, pricing and monetization strategy, and value proposition development.
- Help organizations transition toward product-led and AI-enabled operating models.
- Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
- Develop integrated GTM strategies across demand generation, partner ecosystems, sales motions, and customer lifecycle management.
- Identify and prioritize AI use cases across Marketing, Sales, Customer Experience, and Product functions (e.g., predictive analytics, content personalization, lead intelligence).
- Define segmentation, targeting, positioning, and messaging strategies supported by data-driven insights.
- Translate growth strategies into executable roadmaps with measurable KPIs.
- Conduct maturity assessments across product management, CRM, marketing automation, sales enablement, and AI-enabled workflows.
- Benchmark organizational capabilities and define future-state operating models.
- Identify capability gaps and develop phased transformation strategies.
- Facilitate executive workshops and strategic alignment sessions.
- Lead consulting workstreams and develop executive-ready strategy deliverables.
- Present growth and AI-enabled transformation opportunities to senior stakeholders.
- Support business development through thought leadership, proposals, and strategic insights.
- Collaborates with Industry and Service Line leadership to evaluate opportunities, sell, and deliver innovative results for new and existing clients..
- Develops thought leadership, client insight articles and represents Point B by presenting at client facing forums and conferences.
- Develops and maintains an extensive network at the executive level within healthcare, Payer
- Direct role in business development, generating new sales and driving solution architecture in the business strategy and transformation domain
JOB SPECIFIC QUALIFICATIONS:
- MBA or MSc in Business, Strategy, Marketing, Management, or a related discipline.
- 10+ years of experience in strategy consulting, growth strategy, product strategy, GTM transformation, or enterprise transformation roles.
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Active network within healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth strategy, product/service strategy, or go-to-market transformation initiatives.
- Proven ability to conduct capability assessments, operating model design, or maturity benchmarking across Marketing, Sales, Customer Experience, or Product organizations
- Strong business-side understanding of:
- CRM and customer lifecycle strategy
- Lead management and demand generation
- Product and service strategy
- Marketing, content, and sales operating models
- AI-enabled business transformation (use-case definition and strategic adoption)
- Exceptional executive communication, structured problem solving, and consulting storytelling skills
- Proven ability to architect strategy engagements, develop a portfolio of work, and create new executive relationships
DESIRED QUALIFICATIONS
Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
Experience designing or supporting Lead-to-Cash (L2C), Demand-to-Revenue, Product-Led Growth, or AI-enabled GTM initiatives.
Familiarity with enterprise transformation frameworks (e.g., CVM, ADKAR, Fit-for-Growth, or similar methodologies).
Top Skills
What We Do
Trusted by the world's leading organizations, Point B is a consulting firm that works at the intersection of expertise, industry insight, and transformative technology. This collaborative approach enables you to solve your most important challenges, by bringing together the right mix of talent and technology to deliver greater value and impact. With over 850 associates in the US and 3000+ consultants around the world through our Nextcontinent partnership, we work where you do to deliver the change you seek.
Why Work With Us
Point B is a place of growth. We’re a multifaceted, award-winning firm made up of people who want to make an impact on the world. We’re dedicated to flexibility—offering a hybrid workplace and a variety of opportunities to develop your skillsets and grow your career by following your passions.
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