We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.
An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.
Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.
Job Description Summary
The Senior Manager, Strategic Initiatives is responsible for leading the development of data-driven business cases, enterprise analytics, and strategic solutioning to support key initiatives across the organization. This role serves as a core function within the Strategic Planning Office (SPO), ensuring all initiatives are grounded in clear financial outcomes, revenue uplift opportunities, and operational feasibility.A key focus of this role is identifying and quantifying revenue and net margin growth opportunities, while helping to simplify and strengthen the franchise and managed value proposition, and overall enterprise offering. This includes evaluating partnership strategies and developing integrated, “Hotel In-A-Box” solutions that enhance both managed and franchise performance and bottom line profitability.
Job Description
Essential Duties and Responsibilities
Business Case Development & Financial Analysis
Lead end-to-end business case development for strategic initiatives within the SPO pipeline in partnership with the business owners/sponsors.
Build financial models that quantify:
Revenue uplift and/or Cost Savings (RevPAR, ADR, occupancy, ancillary revenue)
Ensure business partner goals and objectives are met or exceeded
Documented and Measurable margin improvement and cost efficiencies
Distribution and channel impact
Operational and resource implications
Apply standardized financial methodologies (ROI, payback, NPV, IRR, sensitivity analysis)
Ensure all initiatives are supported by clear, defensible, and data-backed business cases prior to approval
Continuously refine business case frameworks to improve consistency and decision quality
- Other projects and duties as needed.
Revenue Uplift and Cost Reduction - Identification & Commercial Opportunity Analysis
Identify and quantify incremental revenue opportunities across the portfolio, including:
Pricing and revenue management optimization
Distribution and channel mix improvements
Ancillary revenue and upsell opportunities
Digital conversion and guest experience enhancements
Translate opportunities into actionable initiatives with measurable financial impact
Partner with Commercial, Revenue Management, and Digital teams to validate and scale opportunities
Franchise Value Proposition & Offering Simplification
Support efforts to simplify and strengthen the franchise offering, ensuring clarity, consistency, and value for owners
Evaluate current programs, platforms, and requirements to identify opportunities to:
Reduce complexity
Improve alignment across managed and franchise environments
Enhance owner value and ease of adoption
Develop business cases and recommendations that support a more cohesive, scalable, and competitive franchise model
Contribute to defining a clearer “enterprise offering” that integrates technology, commercial capabilities, and operational support
Business Analytics & Performance Modeling
Develop and maintain analytical models to support business case development and performance tracking
Aggregate and normalize data from PMS, CRS, financial systems, and digital platforms
Build reporting tools and dashboards to track:
Revenue performance and trends
Channel mix and cost of acquisition
Operational efficiency
Translate data into clear insights and strategic recommendations
Partnership Strategy & Integrated Solution Development
Evaluate and support partnership strategies across technology, distribution, and service providers
Develop business cases that reflect integrated, end-to-end solutions, not just standalone vendor decisions
Identify opportunities to drive value through:
Bundled capabilities
Cross-platform integrations
Strategic partnerships that enhance the overall offering
Ensure solutions are scalable, operationally viable, and aligned with enterprise architecture
Strategic Initiative Support
Support evaluation, prioritization, and structuring of enterprise initiatives
Develop initiative charters outlining scope, objectives, timelines, and expected outcomes
Conduct research and analysis to support broader strategic planning efforts
Collaborate cross-functionally to ensure alignment and execution
Partnership & Solution Evaluation
Lead analytical evaluation of vendors, platforms, and solutions
Conduct comparative analysis including financial impact, scalability, and operational fit
Support structured discovery and requirements definition prior to RFP
Performance Measurement & Reporting
Define and track KPIs tied to business case assumptions
Monitor performance against projected outcomes and identify variances
Provide recommendations for optimization, scaling, or discontinuation
Qualifications
Education and Experience
Bachelor’s degree in Business, Finance, IT, Hospitality, or related field required
4–6+ years of experience in strategy, consulting, analytics, revenue management, IT, or hospitality related roles
Hospitality industry experience strongly preferred
Knowledge, Skills, and Abilities
Advanced financial modeling and business case development expertise
Strong analytical skills with the ability to translate data into actionable insights
Understanding of hospitality franchised and managed operations, technology, commercial drivers, and distribution channels
Experience evaluating partnerships and integrated solutions
Ability to think holistically about enterprise offerings and owner value
Strong communication and presentation skills
Ability to manage multiple priorities in a cross-functional environment
Additional Information
This role is part of the Strategic Planning Office (SPO), the centralized function responsible for evaluating and prioritizing enterprise initiatives
The role requires strong ownership of business case development, revenue opportunity identification, and strategic solutioning
Success is measured by the quality of business cases, identification of revenue opportunities, and ability to simplify and strengthen the enterprise and franchise offering
Additional Job Information/Anticipated
Pay Range
Pay Range: $85k - $110k. Base pay offer may vary depending on various factors, including but not limited to job related knowledge, skills and job specific overall experience.
Benefits
Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:
- Medical, Dental and Vision Insurance
- Health Savings Account with Company Match
- 401(k) Retirement Plan with Company Match
- Paid Vacation and Sick Days
- Sonesta Hotel Discounts
- Educational Assistance
- Paid Parental Leave
- Company Paid Life Insurance
- Company Paid Short Term and Long Term Disability Insurance
- Various Employee Perks and Discounts
- Hospital Indemnity
- Critical Illness Insurance
- Accident Insurance
Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.
Skills Required
- Bachelor's degree in Business, Finance, IT, Hospitality, or related field required
- 4-6+ years of experience in strategy, consulting, analytics, revenue management, IT, or hospitality related roles
- Hospitality industry experience strongly preferred
What We Do
Sonesta International Hotels Corporation is a rapidly expanding hospitality company that operates a diverse portfolio of hotel brands ranging from upscale to extended stay across the U.S. and internationally.
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