The Role
The Senior Manager of Social leads social programming strategy, manages the programming team, and oversees the execution of social content across platforms to drive audience growth and brand impact.
Summary Generated by Built In
ABOUT US
Fulwell Entertainment is a global entertainment company built from the merger of The SpringHill Company and Fulwell 73. We develop and produce premium content across television, film, digital, audio, and branded entertainment with one mission: to make things people love. Our work spans culture-defining series, groundbreaking documentaries, live events, and platform-shaping formats—all rooted in the belief that great storytelling earns attention, drives impact, and lives everywhere audiences do.
Recent projects include the Mind the Game with LeBron James and Steve Nash, The Kardashians (Hulu), Emmy-winning The Shop, Starting 5 (Netflix), Delta’s 100th Anniversary at The Sphere, The Lion King at the Hollywood Bowl (Disney), Plastic Surgery Rewind (E! and Peacock), Top Boy (Netflix), Hustle (Netflix), and the LA 2028 Olympics handover ceremony featuring Tom Cruise. Fulwell is the right place if you’re ready to work hard on ambitious, creatively driven projects and want to grow in an environment that’s adapting with the industry—not chasing it. This is a company for people who like to be in it—hands on, sleeves rolled, and all the way engaged.
ABOUT THIS ROLE:
Fulwell Entertainment is seeking a Los Angeles based Senior Manager.
The Senior Manager of Social is a key leader on the Social team, responsible for shaping and executing social programming strategy while managing the programming team. This role oversees the planning, coordination, and execution of social programming across editorial, branded, and marketing priorities, ensuring timely, high-quality launches across platforms. Working closely with the Sr. Director of Social, the Senior Manager drives audience growth and brand impact through smart, data-informed programming that breaks through algorithms. The ideal candidate is deeply plugged into sports and culture, brings strong platform expertise, and uses trend, audience, and athlete insight to package compelling social storytelling for UNINTERRUPTED, Mind The Game and The Shop.
Key Responsibilities
- Manage and oversee social marketing planning, categorizing, and programming for priority Original and Studio projects - UNINTERRUPTED & Mind The Game (Primary), The Shop (Secondary) ; This would include but not limited to asset timecoding & creative direction and packaging, asset creation workflow and copywriting.
- Directly manage Social Programmer(s) in day-to-day operations and fulfill publishing ops if and when needed.
- Own and maintain social programming and the master social calendar while ensuring social strategy is being implemented across all social touch points including original social content and branded social content.
- Lead YouTube programming integrating best-in-class practices, including but not limited to thumbnail ideation and optimization, title and description approach, YouTube Shorts and Community strategies.
- Work closely with Sr. Director and showrunners to build social content strategy for each brand channel.
- Advise Sr. Director of Social on cultural and social media trends, best practices, and more to inform the creative direction of our content and how we should approach each social media platform.
- Be the QC eyes on all programming assets that are published to our platforms to ensure all content fits overall creative tone, look, feel, and voice for each franchise and/or branded partner requirements.
- Work closely with leadership and strategy team to ensure channels are driving growth, engagement, and retention.
- Be attentive to overall performance on all programming assets once live.
- Liaise between all major content teams to ensure assets and content are posted at the correct times with the correct messaging points, graphics, and specs.
- Consult and collaborate with all involved content teams to ensure social audience and digital distribution are top-of-mind.
Skills, Knowledge & Expertise
- 6+ years of full-time professional experience in social media, with at least 2 years in a managerial role.
- Demonstrated success leading multi-platform social strategies and campaigns across editorial, branded, and promotional content, from concept through execution and performance optimization
- Deep expertise across social platforms including YouTube, Instagram, TikTok, X, Threads, and emerging platforms, with strong understanding of platform algorithms, content formats, and distribution strategies
- Strong experience developing and executing social programming strategies, including building content calendars and episodic programming that drive sustained audience engagement across platforms
- Experience developing social-first content strategies around premium video, athlete-driven storytelling, and culturally relevant programming
- Strong ability to translate insights and analytics into actionable programming strategies, including reporting on performance and identifying growth opportunities
- Excellent communication and presentation skills, including the ability to clearly articulate creative ideas, social strategies, and performance insights to cross-functional stakeholders and senior leadership
- Proven ability to lead cross-department collaboration, working effectively with editorial, production, marketing, partnerships, talent teams
- Strong organizational and operational skills with experience managing complex content calendars, campaign timelines, and multiple simultaneous projects
- Deep knowledge of sports, athlete culture, entertainment, and internet conversation, with a strong instinct for culturally relevant storytelling and social trends
- Direct relationships with platform partners is a plus
- Experience with Adobe Creative Suite applications such as Premiere and Photoshop is a major plus
- Willingness to work occasional nights and weekends around launches, tentpole programming, or marquee events
Job Benefits
LIFE AT FULWELL ENTERTAINMENT
Fulwell Entertainment believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors. Please note all employees are "employees at will" for an indefinite period.
Fulwell Entertainment strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect:
- A supportive, inclusive atmosphere and a team that values your contributions
- An attractive and competitive compensation package
- A generous and well-rounded benefits program featuring PTO, FREE parking, comprehensive medical benefits, retirement plans, 401k with company match, and much more
Additionally, while the employee may initially report to a specific supervisor or manager, they should understand that reporting structures and shift assignments may change based on the needs of the organization. Flexibility and adaptability are key to ensuring the continued success of our team.
Skills Required
- 6+ years of full-time professional experience in social media
- At least 2 years in a managerial role
- Experience leading multi-platform social strategies and campaigns
- Deep expertise across social platforms including YouTube, Instagram, TikTok, X, Threads
- Strong experience developing and executing social programming strategies
- Ability to translate insights and analytics into actionable programming strategies
- Excellent communication and presentation skills
- Strong organizational and operational skills managing complex content calendars
- Deep knowledge of sports, athlete culture, entertainment, and internet conversation
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The Company
What We Do
Fulwell Entertainment is a global entertainment group that creates premium content, direct-to-consumer platforms, and strategic partnerships, specializing in managing the entertainment value chain from development to distribution.
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