Senior Manager: Social Media

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

We are looking for a dynamic and experienced Senior Social Media Manager to lead our social media initiatives within the bank. In this strategic role, you will manage a vibrant community management team, oversee the bank's social media presence, and drive brand advocacy across multiple platforms. Collaborating closely with the marketing team, you will help boost brand awareness, enhance operational and net sentiment, and drive commercialization through social media channels.
You will also work with key internal teams, including Product, Marketing, Digital, and Channel, to improve customer engagement and management across various social media platforms. This role calls for a creative, data-driven leader who is passionate about boosting engagement and achieving measurable results. Ideal for someone with a pioneering mindset, this position thrives in a fast-paced environment and requires an understanding of social media dynamics within the banking industry.
To develop social media strategy and delivery plans, formulate associated best practice and to ensure operational implementation and adoption across the business to achieve our desired commercial outcomes

Job Description

MINIMUM REQUIREMENTS:

• Relevant degree (NQF level 7) or equivalent/ B -degree in business /marketing

• 5 years Operations Management /Social Media Management/ Service experience / banking ⁄ marketing/ financial services environment experience

• Management experience

Advantageous

• Strong experience in community management and building brand advocacy.

• Experience with social media platforms, analytics, and tools

• Ability to think creatively and strategically, balancing both short-term goals and long-term vision.

• Experience in the financial services or banking sector is highly desirable.

Key Responsibilities

• Developing and Executing Social Media Strategy: Create and implement a comprehensive social media strategy that aligns with and supports the bank's broader business objectives.

• Community Management: Oversee and engage with communities on key social platforms such as Facebook, Twitter, Instagram and others, monitoring conversations and trends to foster meaningful interactions.

• Brand Advocacy: Drive brand advocacy by authentically engaging with followers, customers, and key stakeholders, ensuring positive sentiment and loyalty through close collaboration with Marketing

• Commercialisation: Collaborate with sales teams to leverage social media platforms for business development, lead generation, and new sales opportunities.

• Performance Tracking and Analytics: Use social media analytics tools to track performance, identify opportunities for optimization, and provide actionable insights.

• Reporting: Regularly report to senior leadership on social media operational performance, growth, emerging themes & ensuring alignment with business objectives.

• Continuous Improvement: Leverage data and insights to continuously refine strategies, and drive measurable results.

• Team Leadership: Lead and mentor a community management team, fostering a positive, engaged, and high-performing online community.

• Industry and benchmarking: Keep up with the latest social media trends, emerging technologies, and platform updates to ensure the bank remains competitive.

• Stakeholder management

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WHAT’S ON OFFER:

• Autonomy to produce excellent results and drive excellent customer experience.

• Opportunity to influence and interact with senior management and a broad range of stakeholders

• Work in a multi-disciplinary environment

• Opportunity to co-create groundbreaking solutions for the bank and our customers

Education

Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised