Senior Manager, SEO

As Senior Manager, SEO you lead our organic growth strategy across technical SEO, content, and on-page optimization. You’ll own the SEO roadmap end-to-end—driving traffic, qualified users, and revenue through scalable programs, strong cross-functional partnerships, and best-in-class measurement.
 

This is a leadership role: you’ll set strategy, prioritize investment, influence Product and Engineering roadmaps, and build/mentor a high-performing SEO team and agency partners.
 

 Set SEO strategy

• Define and execute the SEO strategy across technical SEO, content SEO, on-page optimization, internal linking, and authority building.

• Own business and operations KPIs for organic growth and translate them into clear quarterly plans.

• Identify the biggest growth opportunities across the funnel: discovery, comparison, conversion, and retention content.

• Keep pace with the latest strategy for Turo’s visibility on LLM search through GEO.

Drive Technical SEO leadership

• Guide Product and Engineering teams to improve crawlability, indexation, rendering, site architecture, page speed/Core Web Vitals, internationalization (hreflang), structured data, and log-file based insights.

• Lead audits and create prioritized technical backlogs with clear business cases.

• Ensure scalable SEO foundations for new features and site changes (templates, faceted navigation, pagination, canonicalization, parameter handling).

Develop Content & on-page SEO at scale

• Build a scalable content program: keyword strategy, content briefs, editorial standards, refreshes, and pruning.

• Drive template and programmatic SEO opportunities where appropriate (category pages, location pages, collections, FAQs).

• Partner with Brand/Content/PR to ensure content aligns with brand voice while meeting SEO requirements.

Authority, trust & reputation

• Develop and oversee a sustainable approach to authority growth (digital PR, partnerships, link reclamation, brand demand).

• Manage risk and ensure adherence to search engine guidelines (avoid manipulative tactics).

Measurement & experimentation

• Work with the Data Analytics team to Improve existing reporting by enriching internal data with various SEO tools and data sources. 

• Partner with Data Analytics to improve conversion and user experience

• Establish an experimentation culture for titles/meta, internal linking, templates, schema, and content formats.

• Be able to understand and articulate causal impact of SEO initiatives.
   

Leadership & stakeholder management

• Build the SEO team; lead and mentor SEO specialists; and manage agency/vendor relationships.

• Manage stakeholders globally and devise resource allocation to adequately support all markets. 

• Develop regular cadence for performance reporting results to stakeholders. 

• Create documentation, SEO playbooks, and governance for teams launching new pages/features.
   

• 7+ years of SEO experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment.

• Bachelor’s degree in marketing or quantitative field required. 

• Ability to be rooted in customer experience rather than just SEO tactics.

• Demonstrated success scaling SEO via geo + programmatic landing pages, without sacrificing quality.

• People management and stakeholder management experience are a must. 

• Ability to work with agencies and help them priorities and drive results. 

• Strong technical SEO: crawl/indexation, architecture, CWV, JavaScript/rendering considerations, duplication management, and migrations.

• Strong content SEO: intent mapping, editorial strategy, optimization, and operational workflows.

• Expertise in core tools: Google Search Console, GA4, crawling tools (Screaming Frog/Sitebulb), and competitive research platforms (Ahrefs/Semrush).

• International SEO experience (multi-country, multi-language, hreflang, localization).

• Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly.

For this role, the target base salary range in San Francisco is $168,000 - $210,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

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Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].