At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Are you a growth-obsessed SEO leader who knows how to win in the era of AI-driven search? Nielsen is seeking a Senior Manager, SEO to lead the organic growth engine for Nielsen.com. Reporting to the Director of Website Strategy, you will bridge technical SEO and creative storytelling, architecting search ecosystems that satisfy both traditional algorithms and generative AI models (AIO/LLMs) while driving measurable pipeline growth.
Key Responsibilities
Strategic SEO & Content Planning: Own the SEO roadmap for Nielsen.com; partner with Creative and Content teams to produce high-impact content optimized for human intent and LLM discovery.
Technical SEO & Architecture: Lead technical SEO across CMS platforms (WordPress VIP, Webflow). Define requirements for site architecture, schema markup, and performance alongside Web Ops and Engineering teams.
Tooling & Platform Administration: Act as the primary admin and power-user for enterprise tools (BrightEdge, Screaming Frog, SEMrush).
Cross-Functional Collaboration: Partner with Paid Media on holistic SEM strategies, align with Social/Email channels, and provide SEO guidance to global international teams.
Content Audits & Enablement: Conduct regular content audits, gap analyses, and train internal content contributors on tagging, keyword strategies, and AIO best practices.
Who You Are
The SEO Architect: You build content ecosystems designed for the Generative AI era.
The Growth Strategist: You view SEO as a product—relentlessly testing, iterating, and optimizing for conversion.
The Technical Partner: You speak the language of developers and translate complex technical requirements into actionable web tasks.
Data-Driven Storyteller: You turn search data into compelling digital experiences.
Experience: 7+ years of experience in SEO, content strategy, and digital marketing within SaaS, data, or tech industries; matrixed/agency experience required.
Technical Proficiency: Deep expertise in WordPress VIP, Webflow, BrightEdge, SEMrush, and Screaming Frog.
AI & Search Fluency: Proven experience applying AI tools to SEO workflows (prompt engineering, AIO strategy, automated insights) alongside traditional technical SEO (schema, indexing, site structure).
Analytical & Cross-Functional Leadership: Exceptional analytical skills with a test-and-learn mindset and strong stakeholder management abilities.
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Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.
At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.
Skills Required
- 7+ years of experience in SEO, content strategy, and digital marketing
- Experience within SaaS, data, or technology industries
- Matrixed or agency experience
- Deep expertise in WordPress VIP
- Deep expertise in Webflow
- Deep expertise in BrightEdge
- Deep expertise in SEMrush
- Deep expertise in Screaming Frog
- Experience applying AI tools to SEO workflows, including prompt engineering, AIO strategy, and automated insights
- Expertise in technical SEO, schema, indexing, and site structure
- Exceptional analytical skills and a test-and-learn mindset
- Strong stakeholder management and cross-functional leadership abilities
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Parental & Family Support — Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
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Leave & Time Off Breadth — Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
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Wellbeing & Lifestyle Benefits — Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.
Nielsen Insights
What We Do
For over 100 years, Nielsen has been a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. As the global media industry continues to evolve, Nielsen will be at the forefront of delivering audience insights that empower marketers and content developers, and ultimately help connect consumers to what matters most to them. We will be guided by our values of inclusion, courage and growth; and we will continue to innovate our products and technology while investing in our talent to drive sustainable and scalable long-term growth.
Why Work With Us
At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how we work together to achieve these goals
