Senior Media Buyer, SEM

Who Are We? 
 

GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy – earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come. 
 

As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates’ expertise in financial empowerment with Gen Digital’s cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security. 
 

As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you’re empowered to be your authentic self, you’re unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact. 

Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today! 

How We Work? 
 

Our hybrid work style (50% at least working from the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. 

Mission and Goals

As a Senior Media Buyer (SEM), you will play a critical role on the media team by owning strategy, execution, and growth of major lines of business within the Search Engine Marketing channel. Reporting directly to the SEM Channel Manager, you will drive measurable results through hands-on campaign management while also collaborating to set the strategic vision for SEM. This role blends high-level strategic thinking with deep executional expertise, requiring a data-centric mindset and a passion for continuous improvement.

Objectives

● Own end-to-end strategy and performance for SEM delivery against growth and efficiency goals for multiple lines of business.

● Dedicate the majority of your time to hands-on SEM execution, campaign scaling, and optimization.

● Serve as the primary subject matter expert and escalation point for SEM, guiding best practices across the media team.

● Partner with cross-functional teams—including analytics, product, and data science—to align business priorities and maximize impact.

Competencies

● 5–8 years of experience in SEM or paid media, ideally within the digital media or personal finance industry.

● Exceptional analytical skills with the ability to interpret performance data, identify trends, and make data-informed decisions.

● Proficiency with tools such as Google Ads and Tableau is required.

● Strategic thinker with a proven ability to design and execute long-term channel growth strategies.

● Technical expertise in SEM best practices, including keyword research, ad copywriting, bid strategies, and A/B testing. Familiarity with HTML, CSS, and JavaScript is a plus.

● Strong communication and influence skills to act as a senior leader on the media team without direct people management