Vanguard’s Personal Wealth Marketing team is looking for our next Senior Manager of Product Marketing. In this role, you’ll lead a team of senior product marketers that guide the marketing strategy and execution for our retail offerings, including our brokerage platform, cash and savings accounts, and retirement solutions. Your team will create and own market positioning for each product, value proposition development, growth strategy, and go-to-market plans. And while you’ll sit in the Marketing organization, you’ll integrate seamlessly with our business partners as a key member of their leadership teams.
What you'll do:
Create and implement a multi-year marketing strategy for Personal Wealth to expand distribution, engage and retain clients, and meet business goals with a positive ROI.
Act as a strategic marketing advisor to Personal Wealth business leadership by building relationships, offering insights to guide business direction, and ensuring full accountability for marketing.
Guide matrixed marketing teams with clear strategies and foster collaboration to ensure effective campaign delivery.
Partner with audience strategy teams to deliver product goals within an audience-centric marketing strategy and deliver a cohesive client experience.
Build and maintain business and partner relationships across the Personal Wealth division to extend the impact of marketing through a connected sales funnel.
Support department-wide efforts to improve speed to market, uplevel marketing analytics capabilities and tools, and accelerate personalization at scale
Lead and develop a team individual contributors, setting direction, driving accountability, and delivering against strategic goals. Strengthen leadership capability and team effectiveness through coaching, mentorship, and removing obstacles.
Who we're looking for:
Eight years related work experience, Three years of marketing experience.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
Experience in the investment, wealth management, or retail banking landscape, with a track record of building and executing consumer-facing strategies aligned to market trends, competition, and client needs.
Proven strategic marketing leader with measurable business impact, able to develop, execute, and communicate plans that position offerings and drive results.
Strong analytical and business acumen, using data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing ROI.
Trusted advisor to senior leaders, delivering strategic insights and innovative thinking that shape decisions and business direction.
Additional information:
This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Eight years related work experience
- Three years of marketing experience
- Undergraduate degree in Marketing or equivalent experience
- Graduate degree
- Experience in investment, wealth management, or retail banking
- Proven strategic marketing leader with measurable business impact
- Strong analytical and business acumen to inform acquisition/retention and optimize ROI
- Trusted advisor to senior leaders with ability to influence strategy
- Ability to lead and develop a team of individual contributors
- Ability to work hybrid in Malvern, PA (in-office Tuesday-Thursday)
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
