Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary:We are currently looking for a Senior Manager, Search Experience (AEO, GEO, SEO) to join our Marketing team in Canada or the U.S.
Who you are:The search landscape is undergoing a generational shift from "Search Engines" to "Answer Engines." We are looking for a visionary Senior Manager, Search Experience to own our organic discovery strategy. You will drive business results (primarily marketing qualified leads and handraises) based on how our brand appears in Google’s Search Generative Experience (SGE), generative AI tools (like Perplexity and ChatGPT), and traditional SEO.
Working collaboratively with our cross-functional SEO team, you will be the strategic lead responsible for setting direction and driving execution against the plan across geographies.
What you'll work on:Omni-Channel Search Strategy: Set the overarching strategy for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to ensure total brand dominance in discovery.
Cross-Functional Accountability: Lead a cross-functional search squad consisting of content, technical, and product stakeholders. You own the outcomes (rankings, citations, and organic conversions).
AEO & GEO Innovation: Define how we optimize for Large Language Models (LLMs). This includes structured data strategy, citation management, and "Brand Authority" signals that AI engines prioritize.
Performance Forecasting: Partner with the Director, Marketing Strategy & Enablement to forecast organic growth and track progress against goals (leads and revenue goals) to executive leadership.
The Big Bold Bets: Identify high-leverage opportunities (e.g., site architecture changes, AI-driven content hubs, or technical Schema overhauls) that move the needle beyond incremental gains.
With the Director, Marketing Strategy & Enablement: You will align search goals with broader business objectives and market positioning.
With the SEO Content Team: You will collaborate with this team to deliver against the strategy. You will review their content plans to ensure they meet the technical requirements for AEO/GEO and align with the search roadmap.
With Technical Teams: You will translate SEO/GEO requirements into site needs, collaborating with the website team to bring them to life.
10+ years of high-level experience in SEO and Digital Strategy.
Cross-functional Leadership: Since the SEO Content Manager is a dotted line, you must be an expert at leading through influence, clear documentation, and shared goals.
Target Motivation: You obsess over targets and relentlessly hunt for new ways to meet and exceed them.
Data Command: Mastery of the SEO tech stack (Ahrefs, SEMrush, Google Search Console) and the ability to question deeply and search for patterns and hypotheses.
Technical Literacy: Deep understanding of how AI is evolving SEO and what it changes.
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
Flexible time off policy, with an encouraged 20 days off per year.
EAP benefits for you and household members, including counseling and online resources
401k matching and Child Education Savings
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
The expected salary range* for this role is $146,200 to $182,800 to $219,400 USD. There are a separate set of salary bands for other regions based on local currency.*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers
We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.
Disclaimer: We only communicate with candidates through official @clio.com email addresses.
Skills Required
- 10+ years of high-level experience in SEO and Digital Strategy
- Expert at leading through influence, clear documentation, and shared goals
- Mastery of the SEO tech stack (Ahrefs, SEMrush, Google Search Console)
- Deep understanding of how AI is evolving SEO
What We Do
Clio is the undisputed leader in cloud-based legal technology offering practice management, CRM and client intake software. Clio enables lawyers to be more client-centered and has earned the most 5 star reviews, the approval of over 65 bar associations and law societies around the world, and a global customers base of 150,000. Clio enables law firms to deliver better client experiences through cloud-based practice management, CRM and client intake software. Clio was the first to bring cloud-based legal practice management software to market, and has been leading the industry since 2008 with the first client-centered suite of cloud-based law firm solutions, the Legal Trends Report, and the Clio Cloud Conference, which is now the most widely attended legal tech conference in the industry. Clio is more than software. Clio is the only provider truly invested in the success of you and your clients. Clio’s team of client and firm success specialists combine their expertise on the Legal Trends Report, with their knowledge of Clio’s leading cloud-based legal practice management, CRM and client intake software to help lawyers run results-driven law firms using real time insights. Founded in Vancouver, Canada, Clio employs over 500 staff across five global offices and has been named one of Canada’s Best Managed Companies, a Deloitte Fast 50 company, and one of Canada’s Most Admired Corporate Cultures.
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