Lead and manage the Thailand Sales Team to achieve and exceed sales, volume, and budget targets while delivering high customer satisfaction. Drive sales performance, business growth, and market expansion through strategic planning, team coaching, performance management, and strong customer relationships. Oversee forecasting (volume and equipment), resource planning, KPI achievement, and continuous improvement initiatives, while promoting customer experience excellence and supporting organizational goals.
Responsibilities- Leadership & Coaching:
- Coach and steer the Vertical Team to achieve set targets, ensuring they are aligned with overall sales goals with 1:1
- Evaluate and monitor the performance of sales representatives and provide feedback and coaching to improve team execution.
- Provide leadership in identifying new opportunities within the team and assist with performance management as per the Sales Process.
- Sales Strategy & Performance:
- Ensure consistent quality delivery in interactions with customers and meet or exceed targets for both new business and customer retention.
- Build and maintain a strong, loyal customer base by understanding their needs and aligning them with Hapag-Lloyd's offerings.
- Conduct regular meetings with the Head of Sales and Customer Service to discuss customer performance and key actions needed.
- Continuously improve customer portfolios by securing new accounts and removing underperforming accounts.
- Prepare and present volume reports and accurate forecasts to the management team.
- Market Analysis & Feedback:
- Provide feedback on market conditions, competitor activities, rates, and any relevant information to stakeholders.
- Stay informed on emerging market trends, new product developments, and competitive strategies.
- Participate selectively in TM discussions, focusing on tender guidance, special market rates, and negotiations.
- Customer Interaction & Sales Coordination:
- Conduct visits to customers, report and follow up on these visits to ensure continuous engagement.
- Ensure adherence to the Push-Pull principle as outlined in the Steering concept for customer and sales coordination.
- Drive the CU business for MR customers, adhering to process standards.
- Collaborate with Sales Coordination to ensure seamless communication, especially regarding pricing and handover to Customer Service.
- Collaboration with Stakeholders:
- Act as a point of coordination for sales activities between other Sales Managers, Sales Directors, and relevant stakeholders.
- Ensure that the right segmented vertical specialists are assigned to the market and ensure continuous alignment across teams.
- Apprenticeship in Shipping or a Bachelor's degree in a relevant field.
- A minimum of 5 years of experience in the maritime industry or an equivalent combination of education and experience.
- Proven experience in Sales and/or Customer Service Management.
- Advanced negotiation, decision-making, and presentation skills; confident and approachable when interacting with others.
- Strong listening, verbal, and written communication skills.
- Self-starter with a proactive, resourceful, and responsive attitude.
- Demonstrated ability to manage multiple tasks, set priorities, organize work, and execute action items effectively.
- Strong analytical skills with the ability to assess complex situations and make informed decisions.
- Ability to work effectively in a team environment, with excellent interpersonal skills.
- Comprehensive knowledge of user application systems such as Salesforce, and MS Office.
- Fluency in English, both written and spoken
Skills Required
- Apprenticeship in Shipping or Bachelor's degree in a relevant field
- Minimum of 5 years of experience in the maritime industry
- Proven experience in Sales and/or Customer Service Management
- Advanced negotiation, decision-making, and presentation skills
- Strong listening, verbal, and written communication skills
- Self-starter with a proactive, resourceful, and responsive attitude
- Demonstrated ability to manage multiple tasks, set priorities, organize work, and execute action items
- Strong analytical skills with the ability to assess complex situations and make informed decisions
- Ability to work effectively in a team environment with excellent interpersonal skills
- Comprehensive knowledge of user application systems such as Salesforce and MS Office
- Fluency in English, both written and spoken
What We Do
With a fleet of 280 modern container ships and a total transport capacity of 2.1 million TEU, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 13,700 employees and 400 offices in 140 countries. Hapag-Lloyd has a container capacity of 3.1 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 114 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. In the Terminal & Infrastructure segment, Hapag-Lloyd has equity stakes in 20 terminals in Europe, Latin America, the United States, India, and North Africa. Around 2,900 employees are assigned to the Terminal & Infrastructure segment and provide complementary logistics services at selected locations in addition to the terminal activities.








