Senior Manager, Sales Development

Posted 9 Days Ago
Be an Early Applicant
Boston, MA, USA
Hybrid
163K-263K Annually
Senior level
Information Technology • Software
We empower all teams to deliver and control their software.
The Role
Lead inbound pipeline generation across inbound leads, marketing-engaged accounts, and product-led demand. Build operating model, SLAs, forecasting, playbooks, and onboarding. Coach and develop SDRs into AEs, partner cross-functionally (marketing, RevOps, product), own conversion economics and lead-flow tooling, and introduce modern tooling and AI to improve rep efficiency and handoff quality.
Summary Generated by Built In
About the Job:

We're looking for a leader to own our inbound pipeline-generation discipline, turning inbound, lead, account, and product demand into qualified pipeline for sales. This team sits at the center of how we grow. You'll own the output, operating model, and team to deliver across more than one motion: responding to inbound leads and hand-raisers, engaging marketing-engaged accounts, and capturing product-led demand from trials and product usage.  

This is a builder's role. You'll inherit a team producing great results and a function we're investing in, with new sources, expanding motions, and a team covering multiple geographies. We want someone who can sustain the momentum, build incremental growth, and develop early-career reps into the next generation of top sellers.

Responsibilities:
  • Own inbound pipeline generation across three distinct motions: responding to inbound leads and hand-raisers, marketing-engaged accounts, and capturing product-led demand. Build the plays, enablement, and metrics each motion needs.
  • Build and own the operating model: SDR pipe forecasting, pipeline-gen reviews, performance management, and the SLAs and routing that move demand across self-serve, product-led, and enterprise paths. These are procedures that span marketing, sales, and product.
  • Lead, coach, and develop the team. Build the growth path to AE. Define what progression looks like, develop reps toward it, partner with sales leadership on how and when people graduate, and keep that path equitable across geographies. This is a core part of the job as many of our best AEs are graduated SDRs.
  • Stand up repeatable processes, playbooks, and onboarding so performance is consistent and not dependent on heroics.
  • Partner across demand generation, ABM and field marketing, sales leadership, RevOps, and product and DevRel. Engage prospects, customers, and external stakeholders directly when it moves the work forward.
  • Own the conversion economics across all three motions, from demand to qualified pipeline and clean handoff. Know the math, find the leaks, and improve conversion and handoff quality, recognizing decisions here carry real near-term pipeline and cost impact.
  • Act as the primary stakeholder for the lead-flow engine and SDR tech stack; partnering closely with RevOps and Marketing to identify friction in the funnel, improve follow-up automation, and ensure our tooling empowers reps rather than slowing them down.
  • Bring modern tooling and AI into the team's workflow to make reps faster and more effective, not to replace them.
Qualifications:
  • Experience leading an inbound or SDR function as a manager, ideally across more than one motion or multiple geographies, in B2B SaaS.
  • A track record of building operating models and cross-functional SLAs from the ground up. You own outcomes rather than just kicking off initiatives.
  • Proven development of early-career SDRs into AE or closing roles, plus growing senior ICs or leads. 
  • Experience turning inbound funnel data into rep coaching and conversion gains
  • Strong cross-functional leadership across marketing, sales, product, and RevOps. You're comfortable being the connective tissue between demand and the field.
  • A coaching, people-first leadership style and a steadying presence.
  • Comfort operating in an evolving GTM motion, where demand sources and plays continue to grow and mature.
  • Preferred: experience selling or supporting a technical or developer-focused product.

Pay:

Target pay ranges based on Geographic Zones* for Level M3:

  • Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $191,000 - $263,000**
  • Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $172,000 - $237,000**
  • Zone 3: All other US locations - $163,000 - $224,000**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

  • Improving the velocity and stability of software releases, without the fear of end customer outages
  • Delivering targeted experiences by easily personalizing features to customer cohorts
  • Maximizing the business impact of every feature through the ability to experiment and optimize
  • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
  • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance. 

Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from @LaunchDarkly.com email addresses or via LinkedIn from "Verified Recruiter" accounts. Be cautious of emails from other domains.  Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don't click any links—visit Careers | LaunchDarkly  directly for confirmed job openings and links to apply.

Please notify us of any fraudulent representation by sending an email to [email protected].

Skills Required

  • Experience leading an inbound or SDR function as a manager, ideally across multiple motions or geographies in B2B SaaS
  • Track record of building operating models and cross-functional SLAs from the ground up
  • Proven development of early-career SDRs into AE or closing roles and growing senior ICs or leads
  • Experience turning inbound funnel data into rep coaching and conversion improvements
  • Strong cross-functional leadership across marketing, sales, product, and RevOps
  • Coaching, people-first leadership style and a steadying presence
  • Comfort operating in an evolving GTM motion with growing demand sources and plays
  • Experience selling or supporting a technical or developer-focused product
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The Company
HQ: Oakland, CA
500 Employees
Year Founded: 2014

What We Do

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags a day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list. At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

Why Work With Us

We're Oakland-based but Remote-first and have one of the few women CEOs in our industry. Top reasons to work at LaunchDarkly: Great work/life balance and unlimited PTO, Awesome culture and human-centric values, Product is a "Need to have": Category leader in Feature Management, Competitive Pay and Healthcare Benefits, Pre-IPO Stock

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