WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Sales & Commercial Partnerships (m/w/d). For more information visit www.wrc.com.
Job DescriptionSponsorship Acquisition & Revenue Growth
- Develop and execute a high‑impact global sponsorship sales strategy to drive significant revenue growth
- Identify, approach and convert top‑tier brands into long‑term WRC partners
- Own the full commercial cycle: prospecting, pitching, negotiation and contract closure
- Build compelling, insight‑driven partnership proposals in close collaboration with Marketing
- Advance and translate WRC’s global platform into clear commercial value for potential partners
Commercial Strategy & Market Development
- Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities
- Develop category strategies and targeted outreach plans for key verticals
- Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position
Cross‑Team Collaboration
- Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling
- Provide the game-changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts
- Invest time into co-developing with senior leadership actionable insights around commercial trends, revenue forecasts and partnership performance
Performance Tracking & Reporting
- Define and monitor KPIs for sponsorship acquisition and revenue growth
- Constantly maintain a structured pipeline and provide comprehensive reporting to senior leadership ensuring updated data at any time
- Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap
Qualifications
- Bachelor’s degree in Business, Sales, Marketing or a related field
- Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment or media
- Proven track record of closing high‑value, multi‑market sponsorship deals
- Strong negotiation skills and the ability to engage senior decision‑makers at global brands
- Excellent communication skills in English; additional languages are a plus
- Deep understanding of sponsorship activation, brand partnerships and commercial analytics
- Ability to thrive in a fast‑paced, international environment and manage multiple high‑value opportunities simultaneously
- A proactive, entrepreneurial mindset with a strong drive to win
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- Bachelor's degree in Business, Sales, Marketing or a related field
- Minimum 8 years of experience in sponsorship sales or business development
- Proven track record of closing high-value multi-market sponsorship deals
- Strong negotiation skills
- Excellent communication skills in English
- Deep understanding of sponsorship activation, brand partnerships and commercial analytics
- Ability to thrive in a fast-paced international environment
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
