WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Sales & Commercial Partnerships (m/w/d). For more information visit www.wrc.com.
Job DescriptionSponsorship Acquisition & Revenue Growth
- Develop and execute a strategic sponsorship sales plan to drive revenue and expand WRC’s commercial partnerships.
- Identify, engage, and secure high-value sponsorships with global and regional brands, leveraging WRC’s position in motorsport and entertainment.
- Own the full deal cycle — from prospecting through negotiation and contract closure, ensuring alignment with WRC’s commercial goals and brand positioning.
- Align closely with Marketing, Media and Event department to develop innovative partnership proposals and activation opportunities.
Partner Management & Cross-Team Collaboration
- Manage key sponsor relationships to ensure long-term retention, growth, and satisfaction.
- Work cross-functionally withing the entire organisation to deliver seamless partnership execution and activation.
- Collaborate with Marketing to leverage market insights, competitor analysis, and audience engagement metrics to refine sponsorship strategies.
- Represent WRC at industry conferences, trade fairs, and networking events, positioning the brand as a premier sponsorship opportunity.
Performance Tracking & Commercial Strategy
- Establish and monitor sponsorship performance KPIs, ensuring revenue growth targets are met and exceeded.
- Conduct competitor and market analysis, identifying new sponsorship opportunities and strategic partnerships.
- Provide regular reports to senior leadership on sponsorship revenue, market dynamics, and partnership success rates.
- Bachelor's degree in Business, Sales, Marketing, or a related field.
- Minimum 8 years of experience in sponsorship sales or business development, ideally within sports, entertainment, or media industries.
- Proven ability to secure high-value sponsorships, negotiate complex deals, and drive commercial success.
- Strong networking and relationship-building skills with industry leaders and decision-makers.
- Excellent verbal and written communication skills in English (additional languages are an advantage).
- In-depth knowledge of sponsorship activation, brand partnerships, commercial integrations and sponsorship analytics.
- Ability to thrive in a fast-paced environment, managing multiple high-profile sponsorship deals simultaneously.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
-
Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
-
Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
-
Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
Similar Jobs
.jpeg)
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
