Senior Manager, RTM Customer Solutions - LATAM OU

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 16, 2025

Shift:

Job Description Summary:

Position Overview:

Spearheaded the development and implementation of customer-centric and digital financial services across Latin America, focusing on fostering a seamless phygital experience.

Responsible for proposing, developing, and implementing flexible Route to Market models and commercial capabilities.

Function Related Activities/Key Responsibilities:

• Lead digital financial services across Latin America, designing and scaling Credit solutions in partnership with Fintech startups and in a collaborative way with top 4 Business Operations (BOs) in LATAM;
• Establish a high-impact financial ecosystem for B2B2C transactions, involving senior-level engagement and cross-functional leadership;
• Responsible for redesigning and implementing new RTM Models and commercial roles for Traditional Trade according to digitalization impact focusing on account development and execution;
• Design and optimize RTM strategies for events, defining the direct or indirect approach. Determined the use of 3rd party logistics or own fleet to ensure effective distribution and coverage;
• Co-created strategies with different areas and BOs to align vision on each capability;
• Facilitated strategic partnerships with Fintech startups, leveraging synergies, reducing costs, and enhancing service offerings;
• Worked closely with Kamay Venture to identify and engage potential partners for Fintech and AI-driven segmentation tools;
• Organized workshops and developed a startup collaboration agenda to foster innovation and support the integration of cutting-edge technologies.

Education Requirements:

• Bachelor degree and above. 

Related Work Experience:

• 5+ years of experience in commercial strategy areas with strong skills in route to market, financial services, segmentation, value to market, innovation, channel strategy. 

• Desirable to have candidates with a mix of sales operations and route to market experience

Functional Skills:

• Proven deep understanding of the complexities of the end-to-end operations, processes and tools to optimize solutions with our customers across regions; 
• Stakeholder management – work seamlessly with stakeholders across the functions (operations, customer management, bottlers, channel strategy);
• Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and strategic management; 
• Solid Data Interpretation skills – ability to understand complex data and ability to explain to different stakeholders and bottlers in a way that is meaningful to their business needs. 

Skills:

Accounts Development, Business, Business Growth, Channels Strategy, Customer Insights, Go to Market (GTM), Innovation, Key Performance Indicators (KPI), Leadership, Market Segmentation, Microsoft Office, organization, Route to Market, Sales Channel Development, Strategy Development, Time to Market, Traditional Trade

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.