Senior Manager, Revenue Marketing

About Upshop:

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered, SaaS platform connecting Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. Customers running Upshop realize significant improvements in sales, shrink, food safety and sustainability across the entire store. 450+ retail chain accounts trust our software in over 50k+ stores, 35 countries, and 3 continents.

Overview of the role:

As a Senior Manager, Revenue Marketing at Upshop, you'll lead the development and execution of comprehensive Go-to-Market (GTM) strategies that drive growth, enhance customer engagement, and optimize the performance of our platform. The role will collaborate closely with cross-functional teams, including Product, Customer Success, Sales, and Marketing to align strategies and ensure effective execution. This role combines strategic leadership with hands-on management of marketing campaigns, sales enablement, and GTM initiatives. 

This is an on-site opportunity (4-5 days per week) that sits within our Austin office and will report directly to the Chief Marketing Officer.
Responsibilities:

Go-to-Market Strategy Development: 

• Partner with the CMO to develop, socialize, and execute a comprehensive GTM strategy that supports our quarterly and annual growth goals. 
• Continuously evaluate and refine strategies to optimize performance, quality, and efficiency across all growth initiatives. 
• Ensure alignment between global and regional strategies, ensuring consistency in messaging and execution. 

Oversee Account-Based Marketing:

• Plan, create, and optimize global campaigns and programs that drive customer acquisition and engagement, focusing on ABM, email marketing, and events. 
• Collaborate with cross-functional teams to develop campaign themes, creativity, and assets to support all regions. 
• Lead the execution of integrated marketing campaigns, coordinating efforts across departments and regions to maximize impact. 

Field Marketing Management:

• Own the planning, execution, and management of Upshop Altitude experience and field events.
• Develop and execute strategies for cross-selling and upselling within existing accounts to drive account expansion. 
• Work closely with the key account managers to identify opportunities for growth and align GTM strategies with customer needs. 

Campaign Enablement and Training:

• Translate core campaigns into actionable sales playbooks and training materials, ensuring the GTM revenue team is fully equipped to execute campaigns and achieve growth targets. 
• Build, refine, and review ongoing playbooks and optimize them based on feedback from the field. 
• Create and maintain campaign enablement tools, ensuring timely and effective delivery to the sales team. 

Leadership and Collaboration:

• Lead and mentor Field Marketing Team, fostering a culture of collaboration, innovation, and continuous improvement. 
• Build and maintain strong working relationships with cross-functional teams, including Product, Sales, and Marketing, to achieve business goals. 
• Drive alignment between GTM, Sales, and Marketing teams to ensure clear communication and execution of growth strategies. 

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or relevant field 
• 7+ years of experience within revenue or account-based marketing 
• 3+ years of direct people management experience 
• Deep expertise in Account-Based Marketing (ABM) and enterprise marketing, driving successful programs and achieving monthly goals. 
• Strong interpersonal skills with a proven ability to build relationships with customers, thought leaders, and internal stakeholders. 
• Proven ability to mobilize and execute large-scale events, such as user conferences. 
• Proficient in key marketing tools like HubSpot, Salesforce, DemandBase, and 6sense. 
• Data-driven mindset with a focus on benchmarking and optimizing conversion rates. 
• In-depth understanding of enterprise sales cycles and the ability to adapt marketing strategies accordingly. 
• Proven ability to develop and execute effective tactics that accelerate customer upscale cycles.

Preferred Qualifications:

• Experience within retail, preferably grocery and/or food & beverage 
• Experience with inventory, supply chain, and retail operations 
• Experience with SaaS technology solutions 

Benefits/Perks:

• Competitive salary 
• Employer-matched 401(K) plan 
• Attractive paid time off policy 
• Career growth and development opportunities 
• Home office support set-up