Service Center
CSCS TXKey Responsibilities
Measurement & Reporting
- Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.
- Establish standardized KPIs for Paid, Owned, Earned, and Digital channels based on Caliber business line objectives.
- Provide regular reporting for marketing team and executive leadership, highlighting trends, opportunities, and risks.
Attribution & ROI
- Build and refine attribution models to connect marketing activity with business outcomes (appointments, capture rate, leads, revenue, NPS). Enhance tracking of channels as-needed.
- Partner with Finance to align measurement methodologies and validate ROI.
- Ensure visibility into the effectiveness of campaigns across insurers, fleets, OEMs, and consumer channels.
Analysis & Insights
- Translate complex marketing data into clear, actionable recommendations for leadership.
- Conduct ad hoc analyses on campaign performance, channel mix, and customer behavior.
- Collaborate with Competitive Intelligence and Voice of the Customer to integrate brand health and market trends into performance reviews.
Cross-Functional Collaboration
- Partner with Marketing Managers (Paid/Earned) and Digital team (Owned) to measure channel efficiency.
- Work closely with the Content & Creative Studio and Sales Enablement to assess asset utilization and impact.
- Support Strategic Accounts and Operations with insights that demonstrate marketing’s contribution to carrier relationships.
- Support Digital team with ad-hoc experience learnings and testing analyses
Tools & Governance
- Oversee marketing analytics platforms and provide POVs on how to improve tooling in the future (e.g., GA4, attribution tools, CDP, MMM, BI dashboards).
- Ensure campaign tagging, governance, and data quality standards are consistently applied.
- Stay ahead of evolving analytics best practices and emerging technologies.
Strategic Impact
The Senior Manager, Marketing Reporting & Analytics provides the proof and discipline behind Caliber’s marketing strategy.
Qualifications
- 5-7 years in marketing analytics, reporting, or data strategy roles.
- Proven experience building enterprise marketing dashboards and attribution models.
- Proficiency with analytics platforms (Google Analytics/GA4, Tableau/PowerBI/Looker, MMM platforms, CRM/MarTech data).
- Strong ability to translate data into insights and executive-ready recommendations.
- Excellent collaboration skills across marketing, finance, and operations.
- Bachelor’s degree in Marketing, Business Analytics, or related field; MBA or advanced analytics certification preferred.
Top Skills
What We Do
As one of the nation's largest auto collision repair providers, Caliber offers unlimited opportunities to drive your career forward. Surrounded by a purpose-driven, team-centric culture, you are empowered to create the roadmap for your future. With more than 1,800 centers nationwide across 41 states, Caliber features a wide range of automotive services including collision, auto glass and fleet solutions. We are known for providing an outstanding customer experience and regularly rank among the highest customer satisfaction scores in the industry. Our commitment to caring for people extends to our Caliber teammates and their careers. When you join Caliber, you're not just an employee but part of a dedicated team. You'll receive mentoring from some of the brightest minds in the industry, as well as industry-leading pay and a comprehensive day-one benefits program. At Caliber, we care about your well-being. We're proud to have been the only auto repair company on Forbes' list of "America's Best Large Employers"-an honor awarded to companies with high employee satisfaction. We're also proud to have been recognized by Inc. as a Best in Business Extra Large Company (500+ employees), receiving a gold medal for our efforts in going above and beyond to make a positive impact. Caliber is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace
