Senior Manager, Programmatic & Paid Search User Acquisition

PrizePicks is seeking a highly analytical and hands-on Senior Manager, Programmatic & Search to lead acquisition efforts across key performance channels, including Apple Ads, Google Ads, and mobile programmatic platforms. This role will own both strategy and execution across a growing portfolio of mobile-first acquisition channels, helping drive new user growth efficiently and at scale.

You’ll manage multi-million dollar budgets across multiple platforms, working in close partnership with our SEO/ASO, Creative, Analytics, and Product teams, as well as external agency partners. We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

• Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
• Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
• Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
• Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
• Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
• Mentor and manage one direct report while contributing to broader team-wide initiatives

• 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
• Experience owning a 7-figure+ annual performance budget
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS 
• Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis
• Familiarity with ASO/SEO strategy and how it connects to paid search performance
• Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)
• Collaborative, curious, and highly organized — able to lead initiatives and operate independently in a fast-paced team
• Strong communication skills and experience presenting to executive stakeholders
• Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote 

The typical salary range for this position is $120,000.00 to $170,000.00. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:  12/10/2025