This role is responsible for building and scaling a new strategic capability within LegalShield: a curated ecosystem of third-party legal service partners who provide specialized, fixed-fee legal services to members. Today, LegalShield fulfills all member legal needs through its provider law firm network; this role introduces an additional fulfillment channel designed to expand capacity, improve outcomes in select practice areas, and optimize unit economics.
The leader in this role will define and execute the end-to-end partner strategy, including identifying which legal practice areas are best suited for third-party fulfillment, sourcing and evaluating partners, structuring commercial agreements, and designing how partner services integrate into the member experience. This includes owning both strategic design and operational execution across a new function that does not yet have established playbooks.
Key responsibilities include:
Building and owning a portfolio of third-party legal service partners across priority practice areas (e.g., estate planning, family law, immigration, bankruptcy, business formation, real estate, IP)
Determining when work should flow to provider law firms versus external partners based on member demand, capacity constraints, economics, geography, and complexity
Designing the end-to-end partner lifecycle, including sourcing, diligence, negotiation, onboarding, integration, performance management, and renewal/termination decisions
Partnering closely with Product, Engineering, Legal, Finance, Provider Services, Sales, and Marketing to embed partner services into the LegalShield ecosystem
Owning both member experience design and backend operational workflows for partner-fulfilled legal matters
Leading a dedicated squad while influencing and coordinating across shared product and engineering resources
Serving as the primary architect of a new fulfillment channel within a regulated, membership-based legal services business
This is a high-ownership, zero-to-one individual contributor role — not a team leadership position. There are no direct reports. What there is: broad strategic scope, direct access to senior leadership, and the expectation that you'll drive outcomes by doing the work and influencing others, not by managing a broader product team.
The person in this role will flex across altitudes constantly — setting partnership strategy with the CPO in one meeting, negotiating contract terms with a partner in the next, and writing product requirements for an integration the same afternoon. Success requires strong product thinking, commercial acumen, operational rigor, and the ability to build structure where none exists. You'll lead through the quality of your work and the clarity of your recommendations, not through org chart authority.Responsibilities:
Performance Outcomes
Success in this role will be measured across four core outcomes:
1. Launch and Prove the Partner Model
Stand up the first wave of third-party legal service partnerships in priority practice areas
Successfully deliver end-to-end member experiences through partner fulfillment (intake → referral → completion)
Validate unit economics that demonstrate partner fulfillment is viable and scalable
Establish measurable proof points for quality, speed, and cost compared to provider network fulfillment
2. Expand Member Value Without Cannibalizing the Core
Increase the breadth of legal services available to members through new partner capabilities
Ensure partner expansion does not negatively impact provider law firm relationships or economics
Identify and scale areas where partners improve access, coverage, or specialization without degrading core fulfillment
3. Build a Repeatable Partner Operations Function
Create standardized frameworks for sourcing, vetting, contracting, onboarding, and managing partners
Establish scalable operating processes that reduce marginal effort for each new partner added
Develop governance models, scorecards, and decision frameworks for expansion, renegotiation, and termination
4. Drive Measurable Member Impact
Improve member satisfaction for partner-fulfilled legal matters
Increase utilization in previously underserved or capacity-constrained practice areas
Demonstrate retention and lifetime value improvements tied to expanded service offerings
Support monetization opportunities through partner-enabled services where applicable
Education, Knowledge, and Experience
Must-Have Experience
Bachelor's degree in Business Administration or a related field.
8–12+ years in product management, business development, partnerships, or platform strategy
3–5+ years in a senior leadership or principal-level role with end-to-end ownership responsibilities
Proven experience building and managing a portfolio of third-party partners or vendors (not single-point integrations or isolated deals)
Experience in subscription, membership, or recurring-revenue business models
Strong background in services-oriented industries such as legal, insurance, healthcare, financial services, or employee benefits (preferred over pure SaaS environments)
Demonstrated ability to operate in matrixed organizations and influence cross-functional roadmaps without direct control of all teams involved
Strong financial modeling capability, including P&L ownership, unit economics modeling, and business case development
Executive-level communication skills with the ability to simplify complex tradeoffs into clear decision frameworks
Strong Differentiators
Experience launching and managing multiple fulfillment or distribution channels alongside an existing core channel
Complex commercial negotiation experience (pricing structures, SLAs, exclusivity, data-sharing, termination provisions)
Background in regulated industries with jurisdictional variation (legal, insurance, healthcare, financial services)
Experience in marketplace, platform, or network-based business models
Experience designing and executing pilot programs or experimentation frameworks for scaling new partner models
Prior exposure to legal services, identity protection, or adjacent membership-based service ecosystems
Experience operating in transformation-stage organizations without established operating frameworks
Core Knowledge Areas
Partner ecosystem design and lifecycle management
Unit economics, margin modeling, and cost-to-serve analysis
Product integration and workflow design across multiple systems
Regulatory and compliance considerations in legal or similarly regulated environments
Stakeholder management across executive, operational, and external partner groups
Reporting & Scope
Reports to: Chief Product Officer
Key internal partners: Sr PM (Intake & Routing), PM (Lawyer Service Products), Head of Legal, Provider Services Network VP, Sales & Associate Leadership, Marketing, Finance, Technology
Location: Ada, OK (HQ) or Remote with Travel
FLSA Status
Exempt
Physical Requirements/ Work Environment
The work environment characteristics and physical demands described here are representative of these employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Primarily office-based or hybrid work environment depending on company policy
Extended periods of computer-based work including product documentation, analysis, and communication
Frequent virtual and in-person meetings with internal stakeholders and external partners
Occasional travel may be required for partner meetings, negotiations, or strategic business reviews
Must be able to manage multiple concurrent workstreams in a fast-paced, high-change environment
Regular interaction with executive leadership and cross-functional teams across time zones
Ability to operate effectively in a dynamic environment with evolving requirements and limited existing structure
Commitment to Equal Opportunity
PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.
If you require a reasonable accommodation to complete the application process, please contact Human Resources at: [email protected].
Skills Required
- Bachelor's degree in Business Administration or a related field
- 8-12+ years in product management, business development, partnerships, or platform strategy
- 3-5+ years in a senior leadership or principal-level role with end-to-end ownership
- Proven experience building and managing a portfolio of third-party partners or vendors
- Experience in subscription, membership, or recurring-revenue business models
- Strong background in services-oriented industries (legal, insurance, healthcare, financial services, or employee benefits)
- Ability to operate in matrixed organizations and influence cross-functional roadmaps without direct control
- Strong financial modeling capability, including P&L ownership, unit economics modeling, and business case development
- Executive-level communication skills and ability to simplify complex tradeoffs into clear decision frameworks
- Experience launching and managing multiple fulfillment or distribution channels alongside an existing core channel
- Complex commercial negotiation experience (pricing, SLAs, exclusivity, data-sharing, termination provisions)
- Experience in regulated industries with jurisdictional variation
- Experience in marketplace, platform, or network-based business models
- Experience designing and executing pilot programs or experimentation frameworks for scaling new partner models
PPLSI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PPLSI and has not been reviewed or approved by PPLSI.
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Healthcare Strength — Medical, dental, and vision coverage begin on the first day with multiple plan options and FSA/HSA availability. Immediate eligibility and plan choice indicate robust core health coverage.
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Leave & Time Off Breadth — PTO increases with tenure and allows substantial rollover, and paid parental leave is offered. The ability to carry over a large PTO balance provides added flexibility for time away.
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Retirement Support — A dollar-for-dollar 401(k) match begins after one year, signaling meaningful long-term savings support.
PPLSI Insights
What We Do
We create services that protect and empower people. Our vision is to build a better world where access to justice and security is equal for every human — regardless of gender, race, orientation, education, social status, or personal wealth. PPLSI enables everyone to pursue their life – to worry less and live more – without the fear that a legal or privacy issue might bring it all crashing down. Our Mission PPLSI protects and empowers people with the tools and services needed to affordably live a just and secure life. Real Impact PPLSI is making a difference in the lives of our members. Through affordable legal services, we recovered and saved our members over $22 million in 2020. With our privacy and identity theft protection services, we saved our members an additional $5,000,000. With more than 1.8 million family members and 100,000 small business members, PPLSI brands provide access to technology and professional experts to make life better. Disrupting Justice We innovate and disrupt the traditional legal system – an expensive, complicated, and time-consuming system to make legal access simple, easy and affordable. In the same way that Uber forever changed the transportation industry, Amazon created a new way to shop for everyday goods and Netflix changed how people consume TV shows and movies; PPLSI is the disruptive force providing millions of people with access to the legal and identity protection services they deserve.
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