Senior Manager, Product Marketing

Posted Yesterday
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Austin, TX, USA
In-Office
Senior level
Financial Services
The Role
Lead product marketing strategy and go-to-market for financial products. Audit positioning and messaging, drive launches, build product marketing roadmaps, create competitive intelligence frameworks, partner cross-functionally, and measure impact on adoption, activation, and retention.
Summary Generated by Built In

About the Company:

Netspend Corporation is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Netspend's financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.
Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.
Since our founding in 1999 by industry pioneers, Netspend products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with employees worldwide.

 
What We Offer
  • Competitive base salary + annual performance bonus

  • Equity participation

  • Comprehensive health, dental, and vision benefits

  • 401(k) with company match

  • Flexible/hybrid work environment

  • Professional development budget

  • Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans

 
How We Measure Success

In your first 90 days, you'll have:

  • Conducted a full audit of existing product positioning, messaging, and GTM assets

  • Built relationships with key cross-functional partners and established collaborative working rhythms

  • Identified 2–3 high-impact opportunities to sharpen positioning or improve GTM execution

By 6 months, you'll have:

  • Led or co-led at least one significant product launch or major feature GTM

  • Established a product marketing roadmap aligned to the product and business calendar

  • Developed a competitive intelligence framework that is actively used by the wider team

By 12 months, you'll have:

  • Demonstrated measurable impact on product adoption, activation, and/or retention metrics

Skills Required

  • Experience auditing product positioning, messaging, and GTM assets
  • Proven experience leading product launches and GTM execution
  • Ability to develop a product marketing roadmap aligned to product and business calendars
  • Experience building and using competitive intelligence frameworks
  • Track record of driving measurable impact on product adoption, activation, or retention metrics
  • Strong cross-functional collaboration with product, sales, and other partners
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The Company
Austin, TX
687 Employees

What We Do

Netspend is a leading provider of payments and financial solutions for consumers and businesses. As the trusted partner to many of the world’s most recognized brands, Netspend connects people, brands and payment products to deliver innovative financial solutions for everyone. A pioneer in providing financial services to traditionally underserved consumers, Netspend is continuing to make payments accessible to more markets in more ways. Netspend’s open technology platform enables businesses to quickly and securely embed payments solutions into their ecosystems, and seamlessly brings innovation to market. From prepaid, paycard and debit solutions to digital account and money movement services, Netspend has a broad suite of products and technologies that deliver exceptional experiences for its customers and business partners. Netspend products can be acquired online, through its mobile apps, and at more than 100,000 locations nationwide including retail outlets, tax preparation offices and financial service providers, and through corporate paycard and tips partners. Based in Austin, Texas, Netspend is a wholly owned subsidiary of Global Payments Inc.

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