Senior Manager, Product Marketing

Posted 8 Days Ago
Denver, CO
In-Office
140K-190K
Senior level
Cybersecurity
The Role
As a Senior Manager Product Marketing, you will develop partner-focused go-to-market strategies and product messaging for Halcyon's anti-ransomware platform, drive partner enablement, and collaborate with sales to enhance channel initiatives and adoption.
Summary Generated by Built In

What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.

Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.

As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.

Purpose & Overall Relevance for the Organization:
We’re seeking a strategic and execution-oriented Senior Manager Product Marketing to help drive partner-focused go-to-market efforts for our anti-ransomware platform. In this role, you will be responsible for developing compelling product positioning and messaging and enabling our ecosystem of resellers, MSSPs, and tech alliance partners.


You’ll play a key role in creating differentiated value propositions for our partners, supporting co-marketing initiatives and aligning with sales and partner teams to fuel adoption, pipeline and revenue across indirect channels. This role is an ideal opportunity for a product marketer who understands cybersecurity buyers and the dynamics of channel and partner ecosystems.


Key Responsibilities:

 

Positioning & Messaging

  • Develop and maintain compelling, partner-ready messaging tailored to different partner types (e.g., MSSPs, VARs, cloud marketplaces, alliances).
  • Collaborate with partner and field teams to create co-branded assets, joint solution positioning, and partner-specific sales narratives

Go-to-Market Strategy

  • Drive partner GTM strategies aligned with product launches, campaigns, and regional initiatives.
  • Support partner enablement, onboarding, and activation through content, playbooks, and solution briefs.

Partner Enablement & Content Development

  • Build and maintain a robust library of partner-facing assets, including battlecards, datasheets, solution overviews, and training materials.
  • Translate product capabilities into value-based messaging partners can use to sell into their markets.

Market & Competitive Intelligence

  • Monitor and synthesize market trends, partner business models, and competitive offerings to inform messaging and differentiation.
  • Stay current on evolving channel dynamics.

Content & Campaign Support

  • Collaborate closely with Partner & Field Marketing, Channel Sales, and Alliances to support GTM execution and adoption.
  • Source customer stories and proof points to support marketing and partner initiatives.

 

Skills:

  • Comfortable operating independently while collaborating across teams.
  • Knowledge of partner incentive structures, GTM campaigns, and MDF programs.
  • Strong project management skills with a bias for action and measurable outcomes.
  • Able to thrive in a high-growth, rapidly evolving market.

Qualifications:

  • 5–8 years of experience in B2B product marketing, with at least 2–3 years supporting partner or channel ecosystems.
  • Strong understanding of partner GTM motions including VARs, MSSPs, distributors and alliances.
  • Excellent writing, storytelling, and communication skills—comfortable simplifying complex topics.
  • Experience working cross-functionally with product, sales, and marketing teams in a fast-paced environment.
  • Experience with partner portals, asset management tools, and sales enablement platforms (e.g., Highspot, Seismic).
  • Bachelor's degree in Marketing, Communications, Business, or a related field; technical background a bonus.

Benefits:

 Halcyon offers the following benefits to eligible employees:

  • Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

  • 401k plan with a generous employer contribution.

  • Short and long-term disability coverage, basic life and AD&D insurance plans.

  • Medical and dependent care FSA options.

  • Flexible PTO policy.

  • Parental leave.

  • Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

Base Salary Range: $140,000 - $190,000

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.

Top Skills

Asset Management Tools
Partner Portals
Sales Enablement Platforms
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The Company
Austin, Texas
56 Employees
Year Founded: 2021

What We Do

Halcyon is a cybersecurity company building products that stop ransomware from impacting enterprise customers. Halcyon's core platform offers layered ransomware protection that combines pre-execution detection, behavioral modeling, deception techniques and, if all else fails, resiliency, recovery and isolation of impacted nodes. To learn more and get a demo, contact us today.

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