Resonate is disrupting the marketing and advertising landscape with cutting-edge technology that brings together real-time survey data and insights on over 250 million consumers and online behavioral data all in one platform. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering 15,000 individual attributes that identify their underlying values, beliefs, and motivations. We get to the heart of ‘why’ consumers do what they do and the products, companies and causes they support.
As a Senior Manager, Product Marketing, you will be an expert in our products, owning the messaging and positioning that clearly articulates the value and benefits of Resonate’s product suite to several different groups of people – from end users at our clients to internal users like sales and customer support. You’ll need to know how the products work, who they’re for and what problem they solve for our clients, and will expertly transfer that knowledge to sales, marketing and customer support. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
Principal Duties and Essential Responsibilities:
- Be an expert in the market & competition: Act as the subject matter expert in our customers and our competition, including target personas, use cases, pain points, and journey. Transform this information to compelling messaging and positioning for our products.
- Position us to win: Craft product positioning and messaging that serves as the foundation for internal and external launch assets, marketing programs, sales collateral, and more. Clearly identify the value Resonate is delivering for our clients, along with the specific use cases we solve for and results we deliver
- Develop compelling collateral: Identify and develop tools that enable sales and customer success to move new and existing business opportunities forward. Examples include; messaging briefs, sales enablement materials such as slides, one pagers, & marketing videos, and existing client communications such as in-platform announcements and external knowledge base articles. Train the sales and support teams on tools, messaging, positioning, differentiation, and value of the solutions.
- Be a cross-functional leader: Collaborate across the go-to-market teams to ensure all Product Marketing tasks for product and feature launches are delivered effectively and timely.
- Measure and optimize: Partner closely with the Marketing team to understand what messaging is working in campaigns and what needs to be optimized
- Be a dynamic leader: Thrive in a player-coach role, combining hands-on contributions with management of one direct report
Qualifications:
- 5-7 years of Product Marketing experience, preferably with a B2B software or data company within consumer data space
- 1+ year of managerial experience
- Demonstrated experience with strong portfolio of product marketing materials
- Experience with video creation/editing software such as Camtasia is a plus
- Strong skills in Adobe Creative Cloud - specifically Photoshop and InDesign and MS Office including PowerPoint, Word and Excel
- Voracious learner who loves new challenges and opportunities to grow and learn
- Strong organizational skills, attention to detail and strong problem solving and decision-making abilities
- Ability to deliver results independently and in a team
Educational Requirements
- Bachelor’s in business, marketing, communications, English, or related.
Benefits
Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Join us and be part of a team that’s changing the industry!
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
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