Senior Manager, Product Marketing

Posted 15 Days Ago
Hiring Remotely in US
Remote
125K-145K Annually
Senior level
Food
The Role
The Senior Manager, Product Marketing will develop and execute go-to-market strategies, conduct market research, train sales teams, and drive customer engagement for new products. This role requires collaboration across teams to ensure effective product launches and alignment with customer needs.
Summary Generated by Built In

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfill this valuable mission. That’s where you come in.

The Challenge to Solve

Act as a liaison across the Product, Sales and Marketing teams by gathering insights to bring new products to market. As the go-to-market (GTM) owner of the Commerce portfolio, you’ll support the growth of products that increase top-line revenue for shops by acquiring customers and increasing order size. You’ll create cohesive strategies that not only bring products to market effectively, but also drive sustained growth and customer engagement over time.

The Role

The Senior Manager, Product Marketing role will consist of inbound activities like in-market experimentation and customer & market research in addition to outbound initiatives such as leading launches, developing value-based messaging, training sales teams and leading cross-functional marketing initiatives.

Key responsibilities include: 

Go-to-market Strategy & Execution  

  • Market research and analysis
  • Value proposition and messaging
  • ​​Product launch planning and execution (including channel strategy)
  • Sales enablement and training

Insights-driven Approach

  • Customer persona development and segmentation
  • Voice of customer research
  • Competitive intelligence
  • Sales and product feedback

Cross-functional Leadership

  • Set clear goals and build strategic alignment
  • Coordinate pilot programs and product launches
  • Ensure consistent messaging and positioning
  • Transparent communication and stakeholder management

The Team 

This role will sit within the Marketing department (specifically the Product Marketing team) and will collaborate daily with our Creative, Data Analytics, Go-to-Market, Sales and Product teams. 

The Winning Recipe 

We’re looking for high-energy, adaptable individuals who succeed in fast-paced working environments and aren’t afraid of tackling complex problems. 

Are you curious? Do you ask a lot of questions and recognize the importance of relationship-building and influencing? Do you have a proven track record of launching new products and utilizing data, customer feedback and market trends to shape effective content, messaging, and customer journeys? If so, then this is the role for you!

These are the core competencies this role calls for:

  • At least 5 years of direct experience in product marketing, particularly creating GTM strategies, positioning, and messaging
  • Proven experience in leading and coordinating efforts across teams (e.g., Product, Sales, Marketing)
  • Deep understanding of customer needs and the competitive landscape in B2B SaaS environments
  • Most importantly, you're excited to make an impact and be a leader in the founding team of the Product Marketers at Slice!

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

  • Flexible PTO
  • Market leading medical, vision and dental insurance
  • 401K matching up to 4%
  • Personal development & wellness reimbursement/stipend
  • Weekly pizza stipend (Yes, that’s a thing!)

Salary Range: $125K - $145K

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 2-3 weeks to complete and you’d be expected to start on a specific date.

  • Application
  • 30 minute video call with Recruiter
  • 4 30 minute meetings with Director of Product Marketing, VP of Creative & Community, Director of B2B Marketing, and Head of Phone Product
  • Case study with 45 min presentation 
  • Offer!

Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.

The Company
HQ: New York, NY
702 Employees
On-site Workplace

What We Do

A 2021 winner of Fast Company's Most Innovative Companies Award, Slice partners with 18,000 independent pizzerias, forming the nation’s largest pizza network — more than double the U.S. footprint of Domino’s. With managed ordering, effective marketing, and streamlined operations, Slice enables restaurants to serve digitally minded customers and move away from third-party apps.

Serial tech entrepreneur Ilir Sela started Slice to modernize his family’s New York City pizzerias. Today, we have offices in NYC, Macedonia, and Belfast and serve independent restaurateurs across America. Want a taste of how we blend big ideas and small biz? Check out Ilir’s podcast for candid conversations with bold entrepreneurs: HowYouSliceItPodcast.com

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