Senior Manager, Product Marketing

Posted Yesterday
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Hiring Remotely in Plano, TX, USA
In-Office or Remote
Senior level
3D Printing
The Role
Leads regional product marketing and channel engagement for industrial semiconductor solutions and new product introductions. Develops release-based marketing and distributor engagement plans, presents workshops, supports customer and ecosystem relationships, identifies solution and product opportunities, promotes application-focused solutions, and coordinates sales, business development, field applications engineering, marketing, and product teams. Provides market intelligence and represents regional needs in corporate planning.
Summary Generated by Built In
Company Description

Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

Job Description

Industrial Solutions drives Channel engagement for our Solutions and New Product releases. They will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. The focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next-generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind for our NPI’s and Solutions. They will work with Sales, Product Group partners and the Solutions Team to develop an engagement plan across all local Distributor Partners.

Responsibilities

  • Channel Engagement Planning
    • Work with Product Groups and Solutions Team to plan release schedule
    • Build marketing plans around release schedule
    • Work with Sales on Engagement Plan
  • Customer Engagement & Opportunity Development
    • Present at Distributor offices
    • Hold Workshops with Distributors and Customers on new Solutions and NPI’s
    • Support the team in building relationships with key accounts and ecosystem partners (internal and external).
    • Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments.
  • Solution Enablement & Evangelism
    • Direct the promotion and positioning of relevant application-focused solutions.
    • Champion cross-business solution initiatives at a strategic level.
  • Cross-Functional Collaboration
    • Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
    • Represent the regional voice in corporate planning and solution development.
    • Feed market intelligence back into business units.

Qualifications

  • Education: Bachelor's degree in Engineering, Business, or a related field
  • 6+ years of experience in business development, marketing or technical sales
  • Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
  • Proven ability to follow up on leads and develop relationships in the field.
  • Strong strategic thinking, analytical, and communication skills.
  • Ability to work effectively in a matrixed, cross-functional environment.

 

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

Skills Required

  • Bachelor's degree in Engineering, Business, or a related field
  • 6+ years of experience in business development, marketing, or technical sales
  • Deep understanding of the industrial market
  • Experience in building automation, industrial automation, or energy sectors
  • Ability to follow up on leads and develop field relationships
  • Strong strategic thinking, analytical, and communication skills
  • Ability to work effectively in a matrixed, cross-functional environment

Renesas Electronics Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Renesas Electronics and has not been reviewed or approved by Renesas Electronics.

  • Fair & Transparent Compensation Feedback suggests pay is generally fair-to-good across many roles, with base pay aligned to prevailing market levels in multiple U.S. locations. Engineering and leadership tracks can be competitive on total compensation, reinforcing a sense that pay can meet market expectations in key job families.
  • Healthcare Strength Feedback suggests core medical, dental, and vision coverage is solid and well-regarded by employees. Day-one eligibility in U.S. roles is described, supporting confidence in access and continuity of care.
  • Leave & Time Off Breadth Feedback suggests PTO, paid holidays, sick time, and parental leave provide a comprehensive time-off framework. Company initiatives like Renesas Day and meeting-light Focus Fridays further support time away and balance.

Renesas Electronics Insights

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The Company
HQ: Tokyo
10,040 Employees

What We Do

We're the world's leading semiconductor manufacturer. Our mission is to make our lives easier and a world that's safer, healthier, greener, and smarter.

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