The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
At rhode, product is at the center of everything we do—from how we listen to our community to how we bring thoughtful, high-performance essentials to life. We’re looking for a Senior Manager, Product Marketing to lead strategy through execution for key categories, owning the journey from early concept to launch and beyond.
This role is ideal for someone who thrives at the intersection of insight and action—someone who can translate consumer needs, data, and creative vision into products that feel both intentional and exciting. You’ll be a critical partner to Product Development, Creative, Brand, and Operations, ensuring launches are tightly executed, on-time, and aligned with the founder’s vision.
Product Strategy + Innovation
- Support development of multi-year category strategy + near term product innovation leveraging market size, consumer insights, trends + competitive analysis
- Partner with PD, R&D, creative and packaging to define product concepts, positioning, claims, shade strategy, pricing, fill weight and packaging direction
- Conduct whitespace analysis and identify opportunities for innovation fitting into founder’s vision, conducting category reviews as needed
- Support creation of presentation materials for meetings with founder and senior leadership
- Accountable for bringing projects through the Stage Gate process in collaboration with project management, product development, and operations
- Collaborate with finance and demand planning to build business cases, forecasts and margin analysis, support sourcing in cost sheet creation
- Translate founder’s vision into clear actionable briefs, partnering closely with cross functional partners throughout the process.
Go To Market
- Prepare brief materials for cross-functional teams—creative, brand marketing, DTC, influencer, and events—including messaging hierarchies, product storytelling, and product toolkits.
- Support messaging and campaign creation from a product POV
Performance Management
- Monitor product performance across channel (DTC, Sephora, International), analyze KPIs and provide after action review
- Recommend lifecycle strategies including assortment changes and SKU rationalization
- Provide reporting on product and shade performance as needed
Cross Functional Leadership
- Help develop, build, and share new processes for more effective cross functional teamwork + collaboration
- Act as the category expert and champion for your product category
- Collaborate with operations and supply chain to ensure on time delivery, forecast accuracy and inventory health across channel
- Support retailer presentations (market, in the kitchen), assortment planning and ad hoc retail team needs
To Be Successful
- Product launches are executed seamlessly and on time, with strong cross-functional coordination from concept through go-to-market
- Category strategies are clearly defined and translated into actionable, insight-led product roadmaps
- Product positioning and storytelling are clear, compelling, and consistently reflected across launches and channels
- Cross-functional partners rely on you as a dependable thought partner and category lead who drives clarity and progress
- Product performance is regularly reviewed, with insights turned into practical recommendations to optimize launches and ongoing lifecycle decisions
What You'll Bring
- Bachelor’s degree in marketing, communications, or other related field
- 7+ years of experience in product marketing, brand marketing, or product strategy
- Beauty and/or CPG industry experience strongly preferred; Startup or high-growth brand experience - a plus
- Proven experience leading product launches end-to-end, from strategy and concept through go-to-market and post-launch performance
- Strong ability to translate consumer insights, data, and competitive analysis into clear product positioning and action
- Experience partnering cross-functionally with Product Development, Creative, Finance, Operations, Legal, and Retail
- Highly organized, execution-driven, and comfortable managing multiple launches in a fast-paced environment
- Clear, confident communicator with experience presenting to senior leadership and founder
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
