Senior Manager, Product Marketing – Core Business
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
About the role:
CHANEL is seeking a Senior Manager, Product Marketing – Core Business to join our Watches & Fine Jewelry (WFJ) Division in New York. This role will lead product marketing strategy and execution for Precious Jewelry & Watches in the US market, driving brand desirability, client engagement, and long-term growth.
You will be responsible for supporting in defining product positioning, leading go-to-market strategies, and orchestrating 360-degree campaigns across channels. This role requires strong collaboration with Global WFJ teams and cross-functional partners including Retail, CRM, Media, PR, Digital, and Merchandising to ensure consistent and impactful storytelling.
The ideal candidate brings luxury expertise, strong strategic thinking, and an understanding of the luxury precious jewelry and watch market.
What impact you can create at CHANEL:
Drive brand awareness, client engagement, and revenue growth for precious jewelry and watches by developing 360-degree marketing strategies, managing product launches, and directing client experiences.
Strategy & Product Marketing
- Define vision, brand positioning, and product marketing strategies for Precious Jewelry and watch collections, including launch packages and campaign orchestration.
- Lead Core re-pricing analyses & strategy to ensure product pricing is both globally and locally relevant, and competitively positioned.
Data & Insights
- Set and track KPIs to measure the impact of marketing initiatives on business performance.
- Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.
- Partner with CRM & Events on post-event sales and performance recaps.
Client Experience & Events:
Support in the planning, assortment curation, and execution of core events to drive sales and client engagement.
Manage WFJ & Fashion BTQ Coco Crush Engagement Moment events.
Partner with CRM team to align on client event targets that support product and business goals.
Marketing & Digital Campaigns
Brief and lead the cross-functional development of 360-degree marketing orchestrations across digital, print, and experiential platforms.
Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints
Brief cross-functional partners on campaign strategy and objectives
Partner with Co-Op Marketing manager to define regional product and campaign priorities.
Cross-Functional Collaboration
Partner with Global WFJ, Retail, CRM, VIC, Merchandising, Training, Brand Communications, and Sales to ensure cohesive orchestration execution for campaigns and product launches.
Collaborate with Fashion and F&B division partners to align retail and campaign communication priorities.
Manage orchestration calendars, Product News, and Quarterly Marketing Newsletters and ensure timely delivery to all channels of distribution, working closely with the cross-functional teams
Lead Morning Meetings in local Fashion & WFJ BTQs
Operational Management
Oversee budgets, project timelines, and vendor relationships.
Manage Precious Jewelry Special requests
Manage Precious Jewelry and Watch Repricing systematic implantation.
Own pricing systematic implementation
Competitive Analysis
Analyze competition, market trends and client insights to drive strategic, data-driven decisions
Develop and maintain ongoing competitive price mapping
You are energized by:
Driving brand desirability in a competitive luxury landscape
Leading cross-functional collaboration in a dynamic environment
Using insights and creativity to shape impactful strategies
What you will bring to the team:
Deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry
Strong knowledge of the US market and luxury client expectations
Ability to influence and collaborate across diverse stakeholders
Strong strategic thinking and execution capabilities
Excellent communication, presentation, and organizational skills
High attention to detail and ability to manage complex projects
Position Logistics:
- Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.
- Luxury product marketing experience, preferably in Watches & Fine Jewelry
- High proficiency in Microsoft 365 (Excel, PowerPoint)
- NY office-based role
- Ability to travel domestically and internationally as business requires
*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Compensation:
- The anticipated base salary range for this position is 87,500 through 130,000. Base salary is one component of the total compensation for this position. Other forms of variable pay will be offered for this position. Other components will include bonus potential, benefits, and/or perks.
Benefits and Perks:
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days
- 401K and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
- At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
- We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
- CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
- Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
- CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
- Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
- We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
- Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
- For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
- We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time
Skills Required
- Luxury product marketing experience, preferably in Watches & Fine Jewelry
- Strong knowledge of the US market and luxury client expectations
- Ability to influence and collaborate across diverse stakeholders
- Strong strategic thinking and execution capabilities
- Excellent communication, presentation, and organizational skills
- High attention to detail and ability to manage complex projects
- High proficiency in Microsoft 365 (Excel, PowerPoint)
What We Do
CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed more than 28,000 people across the world.
