Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the team
Careem’s Groceries team is on a mission to redefine everyday essentials for our customers across the region. As part of this mission, Private Label is a growing strategic priority offering customers high-quality, great-value products under Private Label brands. You’ll join a team of commercial, ops, marketing, and supply chain professionals working cross-functionally to scale this portfolio in the UAE and beyond.
About the role
This role is centred on product development and compliance for our Private Label assortment. You’ll be responsible for owning all regulatory and legal aspects of bringing new private label products to market. This requires you to create product concepts from staples to trendy product innovation and manage the NPD pipeline across all private label categories including formulation, sourcing, determine optimal packaging, to label approvals, certification, and quality documentation. You’ll collaborate closely with suppliers, commercial teams, and regulatory bodies to ensure our products meet the highest standards of quality and compliance.
What you’ll do
- Lead product development lifecycle from ideation to launch for Private Label SKUs and create NPD pipelines in line with category growth targets
- Own regulatory compliance and documentation across all categories (food and non-food)
- Review and approve product specs, formulations, packaging, and labeling in line with UAE/GCC regulations
- Coordinate with certification bodies, and suppliers to secure all required quality approvals
- Maintain product dossiers, technical specs, and supplier QA agreements - Work cross-functionally with commercial, supply chain, legal, and design teams to launch new products - Support audit and inspection processes as needed
What you’ll need
- 6–10 years of experience in FMCG product development, regulatory affairs, or quality control
- Strong knowledge of UAE and GCC food/non-food regulatory frameworks
- Proven experience working with suppliers, labs, and certification bodies
- Detail-oriented mindset and strong organizational skills
- Background in FMCG, F&B manufacturing, food science, nutrition, or related technical discipline is a plus - Ability to manage multiple projects with tight timelines
- Proactive, collaborative, and thrives in a startup-style environment
Top Skills
What We Do
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million ride-hailing and delivery Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. In 2019, Careem was acquired by Uber Technologies, Inc. In April 2023 we welcomed the global technology investor e& (formerly Etisalat) as a partner, following their investment in the Careem Everything App.
