The Senior Manager, Pricing is responsible for supporting entrance fee and pricing forecasting, qualification analytics, valuation drivers, and pricing desk outputs as a senior finance leader. This role owns the modeling and analytics that connect unit market dynamics, inventory, waitlist velocity, refunds, Net Entry Fee impacts, and pricing strategy to provide recommendations to the Regional Team and Ownership in order to optimize occupancy, cash flow, and value.
This role reports to the Director, Pricing. This position oversees a team of Finance Analysts at various levels.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You’ll Do:
- Lead the development and maintenance of financial models, assumptions, analytics, and reporting related to:
- Net Entry Fees – budget and prediction model in partnership with Enterprise Analytics.
- Entrance Fee Pricing – unit attribute pricing, market dynamic pricing, contract structure (i.e. pricing across ROCs).
- Monthly Service Fee Pricing – in place and market dynamic pricing.
- Resident Financial Qualification – standardization, analysis and decisioning support to Marketing & Sales team.
- Lead pricing desk recommendations to Regional Team: in‑place/market positioning, incentives, premium/dynamic pricing, and implementation guidance.
- Collaborate with Regional Team and Ownership to incorporate market/property specific considerations and support strategic initiatives (e.g. waitlist maximization).
- Consult with Regional Finance on budget questions that affect valuation, entrance fee pacing, and unit pricing strategy.
- Lead trend analysis and back‑testing to refine assumptions and improve forecast accuracy and pricing effectiveness.
- Coordinate actuarial model inputs; ensure transparent, documented assumptions.
- Produce rollups and reporting packages for Regional Team and Ownership review, including key analysis and drivers.
- Serve as a subject matter expert and escalation point for complex issues and judgment calls.
- Partner with Accounting COEs, Finance COEs, Regional Finance, and other departments to support business objectives.
- Responsible for the effective management and leadership of a team. This includes, but is not limited to: hiring, training, coaching, evaluating and managing performance, allocating compensation, effectively handling employee relations issues, and managing terminations.
- Perform other duties and responsibilities as assigned.
What We’re Looking For:
- Required qualifications
- Bachelor’s degree in Finance, Economics, Analytics, or related field; or equivalent years of experience
- Minimum of 8 years experience in FP&A, pricing/revenue management, or strategic finance
- Advanced modeling skills; strong Excel/BI capability and comfort with planning models and dashboards
- Demonstrated experience building, maintaining, and interpreting complex financial models to support business decisions
- Ability to communicate pricing and valuation insights clearly to non‑finance stakeholders
- Proven experience leading teams
- Demonstrated ability to:
- Lead through ambiguity and competing priorities
- Demonstrated ability to manage projects and coordinate effectively across functions and leadership levels.
- Strong executive‑level communication and decision‑support skills
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Top Workplace Iowa.
Charity and community involvement.
Outstanding advancement opportunities.
Ongoing career development.
Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 0-10%
Estimated Salary: $113,000 - $141,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
Skills Required
- Bachelor's degree in Finance, Economics, Analytics, or related field; or equivalent years of experience
- Minimum of 8 years experience in FP&A, pricing/revenue management, or strategic finance
- Advanced modeling skills; strong Excel/BI capability and comfort with planning models and dashboards
- Demonstrated experience building, maintaining, and interpreting complex financial models to support business decisions
- Ability to communicate pricing and valuation insights clearly to non-finance stakeholders
- Proven experience leading teams
- Demonstrated ability to lead through ambiguity and competing priorities
- Demonstrated ability to manage projects and coordinate effectively across functions and leadership levels
- Strong executive-level communication and decision-support skills
Vi Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.
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Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
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Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
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Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.
Vi Living Insights
What We Do
Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.
Why Work With Us
At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.
