We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
At CVS Health, we are a purpose-driven health care innovation company committed to making health care more affordable and accessible for the patients we serve. We're seeking a strategic and tactically strong marketing leader to execute programs that drive Pharmacy Choice for patients.
This role is ideal for a marketer who thrives on turning strategy into flawless, measurable execution across a variety of initiatives, including paid search, affordability programs, and patient-facing goodwill efforts. Reporting to the Lead Director, Rx Growth Strategic Marketing, the Senior Manager will lead strategy and execution across key Pharmacy Choice initiatives, manage the paid search program supporting Rx growth efforts, and oversee budget stewardship across the portfolio. This individual will partner closely with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, and Pharmacy Operations to ensure programs launch on time, on budget, and deliver measurable impact for patients and the business.
Key Responsibilities
Lead the strategy and execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts, ensuring alignment with enterprise growth objectives and patient needs
Partner cross-functionally with Media, Creative, Digital, Analytics, Store Experience, Pharmacy Operations, Legal, Compliance, and agency partners to translate strategic priorities into actionable marketing plans, manage execution timelines, identify risks, and ensure successful program launches across channels
Develop and execute patient-facing marketing campaigns and messaging, including creative briefs, channel activation, in-store and digital experiences, and field readiness efforts that build trust, improve access to care, and communicate prescription affordability solutions
Manage and optimize paid search and emerging search strategies, collaborating with media partners to refine keyword strategies, bidding approaches, ad copy, and performance measurement to drive engagement, conversion, and ROI
Own program performance and budget stewardship, including forecasting, spend tracking, reconciliation, KPI reporting, compliance review, and optimization recommendations to maximize marketing effectiveness and investment efficiency
Required Qualifications
4+ years of marketing experience with a proven track record executing integrated marketing, paid media, paid search, or digital marketing programs, preferably within healthcare, retail, consumer marketing, or another highly regulated industry
Experience managing paid search campaigns and partnering with media agencies to develop, optimize, and measure performance-driven marketing strategies
Strong analytical and business acumen, with the ability to leverage data, marketing analytics, and reporting tools to generate actionable insights and improve business outcomes
Experience managing budgets, forecasting spend, tracking performance against plan, and making investment recommendations to maximize marketing effectiveness
Demonstrated success leading complex cross-functional initiatives and managing multiple workstreams simultaneously, supported by strong project management, stakeholder management, and communication skills
Preferred Qualifications
6+ years of marketing experience with a strong foundation in healthcare, retail, or consumer marketing
Experience supporting patient affordability, savings, access, or health care consumer engagement programs
Familiarity with AI-enabled marketing, search, and emerging digital media tool
MBA
Education
Bachelor’s degree in Marketing, Business, or related field
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 4+ years of marketing experience, including integrated marketing, paid media, paid search, or digital marketing programs
- Experience managing paid search campaigns and partnering with media agencies on performance-driven marketing strategies
- Strong analytical and business acumen using marketing analytics and reporting tools
- Experience managing budgets, forecasting spend, tracking performance, and making investment recommendations
- Experience leading complex cross-functional initiatives and managing multiple workstreams
- Strong project management, stakeholder management, and communication skills
- Bachelor’s degree in Marketing, Business, or a related field
- 6+ years of marketing experience, preferably in healthcare, retail, or consumer marketing
- Experience supporting patient affordability, savings, access, or healthcare consumer engagement programs
- Familiarity with AI-enabled marketing, search, and emerging digital media tools
- MBA
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
